--- title: "MacBook: search popularity and Share of Search in New Zealand" description: "MacBook is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/macbook" publisher: "Brandwave" --- # MacBook: search popularity and Share of Search in New Zealand MacBook is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MacBook - **Owned by**: Apple - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among laptop brands**: 46.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 1 | 46.2% | 68.4K | - [Laptop brands](/demand/nz/categories/nz-laptop-brands) ## How has branded search demand for MacBook changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for MacBook in New Zealand rose from 54.6K to 68.4K. - Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand increased from 41.8% to 46.2%. - Across the 11 months ending August 2026, MacBook’s estimated Share of Search among laptop brands in New Zealand peaked at 53.4% in March 2026 and was lowest at 41.8% in October 2025. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. - In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand. - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. - Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026. - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 54.6K | 41.8% | 1 | | Nov 2025 | Laptop brands | 61.4K | 42% | 1 | | Dec 2025 | Laptop brands | 55.3K | 43.4% | 1 | | Jan 2026 | Laptop brands | 64K | 43% | 1 | | Feb 2026 | Laptop brands | 65.7K | 46.4% | 1 | | Mar 2026 | Laptop brands | 99.3K | 53.4% | 1 | | Apr 2026 | Laptop brands | 54.6K | 43.9% | 1 | | May 2026 | Laptop brands | 66.2K | 47.2% | 1 | | Jun 2026 | Laptop brands | 70.6K | 47.5% | 1 | | Jul 2026 | Laptop brands | 65.2K | 45.9% | 1 | | Aug 2026 | Laptop brands | 68.4K | 46.2% | 1 | | Sep 2026 | Laptop brands | — | — | — | ## How is MacBook measured? Brandwave collects information about searches that people make online using MacBook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “apple macbook” - “apple macbook air” - “apple macbook pro” - “macbook” - “macbook air” - “macbook air 13” - “macbook air 13 inch” - “macbook air 2020” - “macbook air m1” - “macbook air m2” - “macbook air m3” - “macbook laptop” - “macbook m2” - “macbook m3” - “macbook near me” - “macbook new zealand” - “macbook notebook” - “macbook nz” - “macbook online” - “macbook pro” - “macbook pro 14 inch” - “new macbook” - “refurbished macbook” ## Which laptop brands compete with MacBook? - [Lenovo](/demand/nz/brands/lenovo): Head-to-head: /demand/nz/compare/lenovo-vs-macbook - [HP](/demand/nz/brands/hp): Head-to-head: /demand/nz/compare/hp-vs-macbook - [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-macbook - [Microsoft Surface](/demand/nz/brands/microsoft-surface): Head-to-head: /demand/nz/compare/macbook-vs-microsoft-surface - [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/macbook-vs-razer - [Acer](/demand/nz/brands/acer) - [Dell](/demand/nz/brands/dell) - [MSI](/demand/nz/brands/msi) ## Who owns MacBook? MacBook is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. - [Apple](/demand/nz/companies/apple): Owns 20 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MacBook? MacBook is owned by Apple. Brandwave also tracks AirPods, Apple AirTag, Apple Maps, Apple Music, Apple Podcasts, Apple TV 4K, Apple Vision Pro, Apple Watch, Final Cut Pro, Find My, GarageBand, iCloud, iMovie, iPad, iPhone, Keynote, Logic Pro and Safari, owned by the same company, in New Zealand. ## Cite this page Brandwave. "MacBook: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/macbook This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/macbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.