--- title: "M Social Auckland: search popularity and Share of Search in New Zealand" description: "M Social Auckland is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/m-social-auckland" publisher: "Brandwave" --- # M Social Auckland: search popularity and Share of Search in New Zealand M Social Auckland is a hotel in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: M Social Auckland - **Owned by**: Millennium Hotels - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland hotels**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland hotels | 7 | 1.5% | 2.4K | - [Auckland hotels](/demand/nz/categories/nz-auckland-hotels) ## How has branded search demand for M Social Auckland changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for M Social Auckland in New Zealand held steady at 2.4K. - Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand held steady, from 1.6% to 1.5%. ## How did search popularity change for New Zealand auckland hotels in August 2026? - In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%. - In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%. - In August 2026, Hotel Britomart gained estimated Share of Search among auckland hotels in New Zealand, from 10.2% to 10.7%. - In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%. - In August 2026, Cordis Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 35.3% to 34%. - In August 2026, Novotel Auckland Airport lost estimated Share of Search among auckland hotels in New Zealand, from 11.9% to 11.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland hotels | 2.4K | 1.6% | 7 | | Nov 2025 | Auckland hotels | 2.5K | 1.6% | 7 | | Dec 2025 | Auckland hotels | 1.9K | 1.4% | 7 | | Jan 2026 | Auckland hotels | 2.4K | 1.6% | 7 | | Feb 2026 | Auckland hotels | 2.4K | 1.7% | 7 | | Mar 2026 | Auckland hotels | 2.4K | 1.5% | 7 | | Apr 2026 | Auckland hotels | 1.9K | 1.4% | 8 | | May 2026 | Auckland hotels | 2.4K | 1.7% | 7 | | Jun 2026 | Auckland hotels | 1.9K | 1.4% | 7 | | Jul 2026 | Auckland hotels | 1.9K | 1.3% | 8 | | Aug 2026 | Auckland hotels | 2.4K | 1.5% | 7 | | Sep 2026 | Auckland hotels | — | — | — | ## How is M Social Auckland measured? Brandwave collects information about searches that people make online using M Social Auckland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “m social auckland” - “m social auckland nz” - “m social auckland parking” ## Which auckland hotels compete with M Social Auckland? - [Cordis Auckland](/demand/nz/brands/cordis-auckland) - [Park Hyatt Auckland](/demand/nz/brands/park-hyatt-auckland) - [Pullman Auckland](/demand/nz/brands/pullman-auckland): Head-to-head: /demand/nz/compare/m-social-auckland-vs-pullman-auckland - [Novotel Auckland Airport](/demand/nz/brands/novotel-auckland-airport): Head-to-head: /demand/nz/compare/m-social-auckland-vs-novotel-auckland-airport - [Hotel Britomart](/demand/nz/brands/hotel-britomart): Head-to-head: /demand/nz/compare/hotel-britomart-vs-m-social-auckland - [Sofitel Auckland Viaduct Harbour](/demand/nz/brands/sofitel-auckland-viaduct-harbour): Head-to-head: /demand/nz/compare/m-social-auckland-vs-sofitel-auckland-viaduct-harbour - [SkyCity Grand Hotel](/demand/nz/brands/skycity-grand-hotel): Head-to-head: /demand/nz/compare/m-social-auckland-vs-skycity-grand-hotel ## Who owns M Social Auckland? M Social Auckland is owned by Millennium Hotels. Brandwave also tracks Millennium Hotels, Copthorne Hotel Palmerston North, Copthorne Solway Park, Kingsgate Hotel Dunedin, Millennium Hotel & Resort Manuels Taupō and Millennium Hotel Rotorua, owned by the same company, in New Zealand. - [Millennium Hotels](/demand/nz/companies/millennium-hotels): Owns 7 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns M Social Auckland? M Social Auckland is owned by Millennium Hotels. Brandwave also tracks Millennium Hotels, Copthorne Hotel Palmerston North, Copthorne Solway Park, Kingsgate Hotel Dunedin, Millennium Hotel & Resort Manuels Taupō and Millennium Hotel Rotorua, owned by the same company, in New Zealand. ## Cite this page Brandwave. "M Social Auckland: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/m-social-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/m-social-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.