--- title: "M-PETS: search popularity in New Zealand" description: "M-PETS is a pet toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/m-pets" publisher: "Brandwave" --- # M-PETS: search popularity in New Zealand M-PETS is a pet toy brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: M-PETS - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet toy brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet toy brands | 6 | 1.7% | 30 | - [Pet toy brands](/demand/nz/categories/nz-pet-toy-brands) ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, M-PETS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. M-PETS is the seventh most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for M-PETS changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for M-PETS in New Zealand held steady at 30. - Across the 12 months ending September 2026, M-PETS’s share of searches among pet toy brands in New Zealand peaked at 2.6% in January 2026 and was lowest at 0.58% in March 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? - In September 2026, West Paw gained share of searches among pet toy brands in New Zealand, from 2.6% to 3.9%. - In September 2026, KONG gained share of searches among pet toy brands in New Zealand, from 59.7% to 60.6%. - In September 2026, Chuckit gained share of searches among pet toy brands in New Zealand, from 8.4% to 8.9%. - In September 2026, Trixie gained share of searches among pet toy brands in New Zealand, from 17.3% to 17.8%. - In September 2026, Catit lost share of searches among pet toy brands in New Zealand, from 7.9% to 5.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet toy brands | 30 | 1.8% | 6 | | Nov 2025 | Pet toy brands | 20 | 1.3% | 7 | | Dec 2025 | Pet toy brands | 40 | 2.1% | 6 | | Jan 2026 | Pet toy brands | 40 | 2.6% | 7 | | Feb 2026 | Pet toy brands | 30 | 2.1% | 7 | | Mar 2026 | Pet toy brands | 10 | 0.58% | 7 | | Apr 2026 | Pet toy brands | 20 | 1.2% | 7 | | May 2026 | Pet toy brands | 40 | 2.3% | 6 | | Jun 2026 | Pet toy brands | 20 | 1.2% | 7 | | Jul 2026 | Pet toy brands | 40 | 2.1% | 6 | | Aug 2026 | Pet toy brands | 40 | 2.1% | 6 | | Sep 2026 | Pet toy brands | 30 | 1.7% | 6 | ## How are M-PETS’s branded searches counted? Brandwave collects information about searches that people make online using M-PETS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “m pets” ## Which pet toy brands compete with M-PETS? - [KONG](/demand/nz/brands/kong) - [Trixie](/demand/nz/brands/trixie): Head-to-head: /demand/nz/compare/m-pets-vs-trixie - [Chuckit](/demand/nz/brands/chuckit): Head-to-head: /demand/nz/compare/chuckit-vs-m-pets - [Catit](/demand/nz/brands/catit): Head-to-head: /demand/nz/compare/catit-vs-m-pets - [West Paw](/demand/nz/brands/west-paw): Head-to-head: /demand/nz/compare/m-pets-vs-west-paw - [Nina Ottosson](/demand/nz/brands/nina-ottosson): Head-to-head: /demand/nz/compare/m-pets-vs-nina-ottosson ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "M-PETS: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/m-pets This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/m-pets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.