---
title: "Lyre's: search popularity and Share of Search in New Zealand"
description: "A brand of non-alcoholic spirits and ready-to-drink cocktail alternatives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lyres"
publisher: "Brandwave"
---

# Lyre's: search popularity and Share of Search in New Zealand

A brand of non-alcoholic spirits and ready-to-drink cocktail alternatives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lyre's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among alcohol-free drink brands**: 87.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Alcohol-free drink brands | 1 | 87.5% | 3.4K |

- [Alcohol-free drink brands](/demand/nz/categories/nz-alcohol-free-drink-brands)

## How has branded search demand for Lyre's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lyre's in New Zealand fell from 29.8K to 3.4K.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand decreased from 97.7% to 87.5%.
- Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand peaked at 97.7% in October 2025 and was lowest at 72.2% in December 2025.

## How did search popularity change for New Zealand alcohol-free drink brands in August 2026?

- In August 2026, Heineken 0.0 gained estimated Share of Search among alcohol-free drink brands in New Zealand, from 1.6% to 2.1%.
- In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%.
- Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026.
- Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alcohol-free drink brands | 29.8K | 97.7% | 1 |
| Nov 2025 | Alcohol-free drink brands | 2.8K | 77.1% | 1 |
| Dec 2025 | Alcohol-free drink brands | 3.6K | 72.2% | 1 |
| Jan 2026 | Alcohol-free drink brands | 2.9K | 77.4% | 1 |
| Feb 2026 | Alcohol-free drink brands | 3.4K | 84.3% | 1 |
| Mar 2026 | Alcohol-free drink brands | 3.4K | 83.5% | 1 |
| Apr 2026 | Alcohol-free drink brands | 2.8K | 86.1% | 1 |
| May 2026 | Alcohol-free drink brands | 3.4K | 86.3% | 1 |
| Jun 2026 | Alcohol-free drink brands | 2.7K | 83.5% | 1 |
| Jul 2026 | Alcohol-free drink brands | 3.4K | 87.3% | 1 |
| Aug 2026 | Alcohol-free drink brands | 3.4K | 87.5% | 1 |
| Sep 2026 | Alcohol-free drink brands | — | — | — |

## How is Lyre's measured?

Brandwave collects information about searches that people make online using Lyre's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lyre's”
- “lyres”
- “lyres 0%”
- “lyres alcohol free”
- “lyres gin”
- “lyres italian spritz”
- “lyres near me”
- “lyres non alcoholic”
- “lyres nz”

## Which alcohol-free drink brands compete with Lyre's?

- [Seedlip](/demand/nz/brands/seedlip): Head-to-head: /demand/nz/compare/lyres-vs-seedlip
- [Steinlager Zero](/demand/nz/brands/steinlager-zero): Head-to-head: /demand/nz/compare/lyres-vs-steinlager-zero
- [Heineken 0.0](/demand/nz/brands/heineken-0-0): Head-to-head: /demand/nz/compare/heineken-0-0-vs-lyres
- [Free Spirit](/demand/nz/brands/free-spirit): Head-to-head: /demand/nz/compare/free-spirit-vs-lyres

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lyre's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lyres

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.