--- title: "Lux: search popularity and Share of Search in New Zealand" description: "Lux makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lux" publisher: "Brandwave" --- # Lux: search popularity and Share of Search in New Zealand Lux makes body wash or soap sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lux - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among body wash and soap brands**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Body wash and soap brands | 4 | 4.2% | 960 | - [Body wash and soap brands](/demand/nz/categories/nz-body-wash-and-soap-brands) ## How has branded search demand for Lux changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lux in New Zealand rose from 620 to 960. - Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand increased from 3.4% to 4.2%. - Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.4% in October 2025. - Across the 11 months ending August 2026, Lux rose from 5th to 4th among body wash and soap brands in New Zealand. ## How did search popularity change for New Zealand body wash and soap brands in August 2026? - In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%. - In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%. - In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%. - Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026. - Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Body wash and soap brands | 620 | 3.4% | 5 | | Nov 2025 | Body wash and soap brands | 740 | 4.2% | 4 | | Dec 2025 | Body wash and soap brands | 690 | 4.2% | 4 | | Jan 2026 | Body wash and soap brands | 790 | 4.5% | 4 | | Feb 2026 | Body wash and soap brands | 620 | 3.8% | 5 | | Mar 2026 | Body wash and soap brands | 640 | 3.5% | 5 | | Apr 2026 | Body wash and soap brands | 650 | 3.7% | 5 | | May 2026 | Body wash and soap brands | 880 | 4.5% | 4 | | Jun 2026 | Body wash and soap brands | 820 | 3.9% | 5 | | Jul 2026 | Body wash and soap brands | 760 | 3.4% | 5 | | Aug 2026 | Body wash and soap brands | 960 | 4.2% | 4 | | Sep 2026 | Body wash and soap brands | — | — | — | ## How is Lux measured? Brandwave collects information about searches that people make online using Lux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lux body wash” - “lux hand wash” - “lux shower gel” - “lux soap” - “lux soap bar” - “lux soap flakes” ## Which body wash and soap brands compete with Lux? - [Dove](/demand/nz/brands/dove): Head-to-head: /demand/nz/compare/dove-vs-lux - [Dettol](/demand/nz/brands/dettol): Head-to-head: /demand/nz/compare/dettol-vs-lux - [Palmolive](/demand/nz/brands/palmolive): Head-to-head: /demand/nz/compare/lux-vs-palmolive - [Protex](/demand/nz/brands/protex): Head-to-head: /demand/nz/compare/lux-vs-protex ## Who owns Lux? Lux is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lux? Lux is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Lux: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lux This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.