--- title: "Lusty & Blundell: search popularity in New Zealand" description: "A New Zealand marine chandlery and boating supplies store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lusty-and-blundell" publisher: "Brandwave" --- # Lusty & Blundell: search popularity in New Zealand A New Zealand marine chandlery and boating supplies store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lusty & Blundell - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among marine chandlery retailers**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marine chandlery retailers | 4 | 1.5% | 1.3K | - [Marine chandlery retailers](/demand/nz/categories/nz-marine-chandlery-retailers) ## Top marine chandlery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Lusty & Blundell is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Burnsco | 1st | 3 of 3 | 3 of 3 | | Smart Marine | 2nd | 3 of 3 | 3 of 3 | | Fosters Ship Chandlery | 3rd | 3 of 3 | 3 of 3 | | Marine Deals | 4th | 3 of 3 | 3 of 3 | | Lusty & Blundell | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about marine chandlery retailers - Asked ChatGPT "Which marine chandlery retailer should I shop at in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals - Asked ChatGPT "What are the best marine chandlery retailers in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Marine Deals, 4. Fosters Ship Chandlery, 5. Lusty & Blundell - Asked ChatGPT "What's the best marine chandlery retailer in New Zealand for boat equipment?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals, 5. Lusty & Blundell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Lusty & Blundell changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lusty & Blundell in New Zealand fell from 1.6K to 1.3K. - Across the 12 months ending September 2026, Lusty & Blundell’s share of searches among marine chandlery retailers in New Zealand peaked at 2.1% in August 2026 and was lowest at 1% in December 2025. ## How did search popularity change for New Zealand marine chandlery retailers in September 2026? - In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%. - In September 2026, Marine Deals lost share of searches among marine chandlery retailers in New Zealand, from 53.9% to 48%. - In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%. - In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%. - Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marine chandlery retailers | 1.6K | 1.7% | 4 | | Nov 2025 | Marine chandlery retailers | 1.9K | 1.7% | 4 | | Dec 2025 | Marine chandlery retailers | 1.6K | 1% | 4 | | Jan 2026 | Marine chandlery retailers | 1.9K | 1.4% | 4 | | Feb 2026 | Marine chandlery retailers | 1.6K | 1.7% | 4 | | Mar 2026 | Marine chandlery retailers | 1.6K | 1.7% | 4 | | Apr 2026 | Marine chandlery retailers | 1.3K | 1.7% | 4 | | May 2026 | Marine chandlery retailers | 1.3K | 1.8% | 4 | | Jun 2026 | Marine chandlery retailers | 1.3K | 1.9% | 4 | | Jul 2026 | Marine chandlery retailers | 1.3K | 2.1% | 4 | | Aug 2026 | Marine chandlery retailers | 1.3K | 2.1% | 4 | | Sep 2026 | Marine chandlery retailers | 1.3K | 1.5% | 4 | ## How are Lusty & Blundell’s branded searches counted? Brandwave collects information about searches that people make online using Lusty & Blundell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lusty & blundell” - “lusty and blundell” - “lusty blundell” ## Which marine chandlery retailers compete with Lusty & Blundell? - [Marine Deals](/demand/nz/brands/marine-deals): Head-to-head: /demand/nz/compare/lusty-and-blundell-vs-marine-deals - [Burnsco](/demand/nz/brands/burnsco): Head-to-head: /demand/nz/compare/burnsco-vs-lusty-and-blundell - [Smart Marine](/demand/nz/brands/smart-marine): Head-to-head: /demand/nz/compare/lusty-and-blundell-vs-smart-marine - [Fosters Ship Chandlery](/demand/nz/brands/fosters-ship-chandlery): Head-to-head: /demand/nz/compare/fosters-ship-chandlery-vs-lusty-and-blundell ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lusty & Blundell: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lusty-and-blundell This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lusty-and-blundell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.