---
title: "Lusha: search popularity and Share of Search in New Zealand"
description: "Lusha is a B2B sales intelligence platform that helps marketing teams find and understand potential B2B buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lusha"
publisher: "Brandwave"
---

# Lusha: search popularity and Share of Search in New Zealand

Lusha is a B2B sales intelligence platform that helps marketing teams find and understand potential B2B buyers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lusha
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among B2B contact data providers**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B contact data providers | 3 | 10.2% | 400 |

- [B2B contact data providers](/demand/nz/categories/nz-b2b-contact-data-providers)

## How has branded search demand for Lusha changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lusha in New Zealand fell from 500 to 400.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand decreased from 20.2% to 10.2%.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand peaked at 23.4% in November 2025 and was lowest at 10.2% in August 2026.
- Across the 11 months ending August 2026, Lusha fell from 2nd to 3rd among B2B contact data providers in New Zealand.

## How did search popularity change for New Zealand B2B contact data providers in August 2026?

- In August 2026, Hunter gained estimated Share of Search among B2B contact data providers in New Zealand, from 73.4% to 75.5%.
- In August 2026, Apollo.io lost estimated Share of Search among B2B contact data providers in New Zealand, from 4.1% to 2.8%.
- In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.
- In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.
- Estimated monthly branded searches for Cognism in New Zealand fell 42.9% over 11 measured months, from 70 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B contact data providers | 500 | 20.2% | 2 |
| Nov 2025 | B2B contact data providers | 600 | 23.4% | 2 |
| Dec 2025 | B2B contact data providers | 410 | 13.7% | 2 |
| Jan 2026 | B2B contact data providers | 600 | 18.2% | 2 |
| Feb 2026 | B2B contact data providers | 610 | 22.3% | 2 |
| Mar 2026 | B2B contact data providers | 740 | 22.5% | 2 |
| Apr 2026 | B2B contact data providers | 490 | 12.3% | 3 |
| May 2026 | B2B contact data providers | 490 | 14.8% | 3 |
| Jun 2026 | B2B contact data providers | 490 | 11.5% | 2 |
| Jul 2026 | B2B contact data providers | 400 | 10.8% | 2 |
| Aug 2026 | B2B contact data providers | 400 | 10.2% | 3 |
| Sep 2026 | B2B contact data providers | — | — | — |

## How is Lusha measured?

Brandwave collects information about searches that people make online using Lusha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lusha”
- “lusha com”
- “lusha email finder”
- “lusha near me”

## Which B2B contact data providers compete with Lusha?

- [Hunter](/demand/nz/brands/hunter): Head-to-head: /demand/nz/compare/hunter-vs-lusha
- [ZoomInfo](/demand/nz/brands/zoominfo): Head-to-head: /demand/nz/compare/lusha-vs-zoominfo
- [Apollo.io](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-lusha
- [Cognism](/demand/nz/brands/cognism): Head-to-head: /demand/nz/compare/cognism-vs-lusha

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lusha: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lusha

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lusha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.