---
title: "Lush: search popularity and Share of Search in New Zealand"
description: "Lush sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lush"
publisher: "Brandwave"
---

# Lush: search popularity and Share of Search in New Zealand

Lush sells bath, body and skincare products in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lush
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bath, body and cosmetics stores**: 34.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bath, body and cosmetics stores | 1 | 34.3% | 20.2K |

- [Bath, body and cosmetics stores](/demand/nz/categories/nz-bath-and-body-stores)

## How has branded search demand for Lush changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lush in New Zealand fell from 25.1K to 20.2K.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand decreased from 40.3% to 34.3%.
- Across the 11 months ending August 2026, Lush’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 43.3% in December 2025 and was lowest at 29.7% in November 2025.

## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

- In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.
- In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%.
- In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%.
- In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.
- In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bath, body and cosmetics stores | 25.1K | 40.3% | 1 |
| Nov 2025 | Bath, body and cosmetics stores | 36.6K | 29.7% | 1 |
| Dec 2025 | Bath, body and cosmetics stores | 54.2K | 43.3% | 1 |
| Jan 2026 | Bath, body and cosmetics stores | 21.8K | 39% | 1 |
| Feb 2026 | Bath, body and cosmetics stores | 17.1K | 37.4% | 1 |
| Mar 2026 | Bath, body and cosmetics stores | 17.4K | 34.7% | 1 |
| Apr 2026 | Bath, body and cosmetics stores | 16.7K | 34.3% | 1 |
| May 2026 | Bath, body and cosmetics stores | 18K | 32.3% | 1 |
| Jun 2026 | Bath, body and cosmetics stores | 21.6K | 36.8% | 1 |
| Jul 2026 | Bath, body and cosmetics stores | 21.6K | 30.1% | 2 |
| Aug 2026 | Bath, body and cosmetics stores | 20.2K | 34.3% | 1 |
| Sep 2026 | Bath, body and cosmetics stores | — | — | — |

## How is Lush measured?

Brandwave collects information about searches that people make online using Lush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lush”
- “lush bath bombs”
- “lush beauty”
- “lush body care”
- “lush com”
- “lush cosmetics”
- “lush gift sets”
- “lush hand cream”
- “lush let the good times roll”
- “lush near me”
- “lush nz”
- “lush online”
- “lush perfume”
- “lush shop”
- “lush super milk”

## Which bath, body and cosmetics stores compete with Lush?

- [Ecoya](/demand/nz/brands/ecoya): Head-to-head: /demand/nz/compare/ecoya-vs-lush
- [Aesop](/demand/nz/brands/aesop): Head-to-head: /demand/nz/compare/aesop-vs-lush
- [L'Occitane](/demand/nz/brands/loccitane): Head-to-head: /demand/nz/compare/loccitane-vs-lush
- [The Body Shop](/demand/nz/brands/the-body-shop): Head-to-head: /demand/nz/compare/lush-vs-the-body-shop

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lush: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lush

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.