--- title: "How popular is Lumière Cinemas? Searches and AI answers in New Zealand" description: "An independent cinema in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lumiere-cinemas" publisher: "Brandwave" --- # How popular is Lumière Cinemas? Searches and AI answers in New Zealand An independent cinema in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lumière Cinemas - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among cinemas**: 2.9% ## Where does Lumière Cinemas compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cinemas | 7 | 2.9% | 14.8K | | Neighbourhood cinemas | 3 | 17.7% | 14.8K | - [Cinemas](/demand/nz/categories/nz-cinema-chains) - [Neighbourhood cinemas](/demand/nz/categories/nz-neighbourhood-cinemas) ## Top cinemas in ChatGPT and Google AI Overviews In three ChatGPT questions, Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Lumière Cinemas is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Event Cinemas | 1st | 2 of 3 | 2 of 3 | | Lumière Cinemas | 2nd | 2 of 3 | 2 of 3 | | Silky Otter | 3rd | 3 of 3 | 3 of 3 | | The Embassy Theatre | 4th | 1 of 3 | 1 of 3 | | Hoyts | 5th | 1 of 3 | 1 of 3 | | Reading Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lido Cinema | Not ranked | 0 of 3 | 0 of 3 | | Academy Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lighthouse Cinema | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cinemas - Asked ChatGPT "Which cinema should I go to in New Zealand?": 1. Lumière Cinemas, 2. Silky Otter, 3. Hoyts - Asked ChatGPT "What are the best cinemas in New Zealand?": 1. Event Cinemas, 2. Lumière Cinemas, 3. Silky Otter - Asked ChatGPT "What's the best cinema in New Zealand for a movie night?": 1. Event Cinemas, 2. The Embassy Theatre, 3. Silky Otter Not named in any answer: Reading Cinemas, Lido Cinema, Academy Cinemas and Lighthouse Cinema. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Lumière Cinemas changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Lumière Cinemas in New Zealand rose from 8.1K to 14.8K. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand increased from 1.7% to 2.9%. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand peaked at 2.9% in October 2026 and was lowest at 1.2% in July 2026. - Across the 12 months ending October 2026, Lumière Cinemas rose from 8th to 7th among cinemas in New Zealand. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among neighbourhood cinemas in New Zealand increased from 12.5% to 17.7%. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among neighbourhood cinemas in New Zealand peaked at 17.7% in October 2026 and was lowest at 9.7% in June 2026. - Across the 12 months ending October 2026, Lumière Cinemas rose from 4th to 3rd among neighbourhood cinemas in New Zealand. ## How did search popularity change for New Zealand cinemas in October 2026? - In October 2026, Hoyts gained share of searches among cinemas in New Zealand, from 36.7% to 39.9%. - In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%. - In October 2026, Reading Cinemas lost share of searches among cinemas in New Zealand, from 15.5% to 12%. - In October 2026, Event Cinemas lost share of searches among cinemas in New Zealand, from 22.4% to 21.3%. - In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%. - Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in October 2026. ## How did search popularity change for New Zealand neighbourhood cinemas in October 2026? - In October 2026, Lumière Cinemas overtook Bridgeway Cinemas to rank 3rd among neighbourhood cinemas in New Zealand, with 17.7% of the searches. - In October 2026, The Vic Devonport gained share of searches among neighbourhood cinemas in New Zealand, from 3.6% to 4.4%. - In October 2026, Monterey Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 23.4% to 19.8%. - In October 2026, Starlight Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 6.8% to 5.3%. - In October 2026, Academy Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 18.5% to 17.7%. - In October 2026, Bridgeway Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 15.1% to 14.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Cinemas | 8.1K | 1.7% | 8 | | Dec 2025 | Cinemas | 12.1K | 1.7% | 7 | | Jan 2026 | Cinemas | 14.8K | 2.2% | 7 | | Feb 2026 | Cinemas | 9.9K | 2.2% | 7 | | Mar 2026 | Cinemas | 9.9K | 1.9% | 7 | | Apr 2026 | Cinemas | 12.1K | 1.8% | 7 | | May 2026 | Cinemas | 12.1K | 1.7% | 7 | | Jun 2026 | Cinemas | 9.9K | 1.5% | 7 | | Jul 2026 | Cinemas | 9.9K | 1.2% | 7 | | Aug 2026 | Cinemas | 9.9K | 1.5% | 8 | | Sep 2026 | Cinemas | 9.9K | 1.7% | 7 | | Oct 2026 | Cinemas | 14.8K | 2.9% | 7 | | Nov 2025 | Neighbourhood cinemas | 8.1K | 12.5% | 4 | | Dec 2025 | Neighbourhood cinemas | 12.1K | 14.1% | 4 | | Jan 2026 | Neighbourhood cinemas | 14.8K | 14.8% | 4 | | Feb 2026 | Neighbourhood cinemas | 9.9K | 14.6% | 4 | | Mar 2026 | Neighbourhood cinemas | 9.9K | 13% | 4 | | Apr 2026 | Neighbourhood cinemas | 12.1K | 11.7% | 4 | | May 2026 | Neighbourhood cinemas | 12.1K | 11.1% | 4 | | Jun 2026 | Neighbourhood cinemas | 9.9K | 9.7% | 4 | | Jul 2026 | Neighbourhood cinemas | 9.9K | 9.9% | 5 | | Aug 2026 | Neighbourhood cinemas | 9.9K | 11.1% | 4 | | Sep 2026 | Neighbourhood cinemas | 9.9K | 12.4% | 4 | | Oct 2026 | Neighbourhood cinemas | 14.8K | 17.7% | 3 | ## How are Lumière Cinemas’ branded searches counted? Brandwave collects information about searches that people make online using Lumière Cinemas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lumiere cinema” - “lumiere cinemas” ## Which cinemas compete with Lumière Cinemas? - [Hoyts](/demand/nz/brands/hoyts) - [Event Cinemas](/demand/nz/brands/event-cinemas) - [Silky Otter](/demand/nz/brands/silky-otter) - [Reading Cinemas](/demand/nz/brands/reading-cinemas): Head-to-head: /demand/nz/compare/lumiere-cinemas-vs-reading-cinemas - [Lido Cinema](/demand/nz/brands/lido-cinema): Head-to-head: /demand/nz/compare/lido-cinema-vs-lumiere-cinemas - [Academy Cinemas](/demand/nz/brands/academy-cinemas): Head-to-head: /demand/nz/compare/academy-cinemas-vs-lumiere-cinemas - [Lighthouse Cinema](/demand/nz/brands/lighthouse-cinema): Head-to-head: /demand/nz/compare/lighthouse-cinema-vs-lumiere-cinemas - [The Embassy Theatre](/demand/nz/brands/the-embassy-theatre): Head-to-head: /demand/nz/compare/lumiere-cinemas-vs-the-embassy-theatre ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Lumière Cinemas? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/lumiere-cinemas This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lumiere-cinemas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.