---
title: "Lululemon: search popularity and Share of Search in New Zealand"
description: "Lululemon is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lululemon"
publisher: "Brandwave"
---

# Lululemon: search popularity and Share of Search in New Zealand

Lululemon is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lululemon
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among activewear brands**: 63.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Activewear brands | 1 | 63.6% | 153K |

- [Activewear brands](/demand/nz/categories/nz-activewear-brands)

## How has branded search demand for Lululemon changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lululemon in New Zealand held steady, from 152K to 153K.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand decreased from 65.8% to 63.6%.
- Across the 11 months ending August 2026, Lululemon’s estimated Share of Search among activewear brands in New Zealand peaked at 69.5% in December 2025 and was lowest at 55.9% in July 2026.

## How did search popularity change for New Zealand activewear brands in August 2026?

- In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
- In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
- In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
- In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.
- Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
- Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Activewear brands | 152K | 65.8% | 1 |
| Nov 2025 | Activewear brands | 230K | 64.5% | 1 |
| Dec 2025 | Activewear brands | 210K | 69.5% | 1 |
| Jan 2026 | Activewear brands | 143K | 62% | 1 |
| Feb 2026 | Activewear brands | 163K | 68.9% | 1 |
| Mar 2026 | Activewear brands | 154K | 63.5% | 1 |
| Apr 2026 | Activewear brands | 146K | 60.5% | 1 |
| May 2026 | Activewear brands | 155K | 62.3% | 1 |
| Jun 2026 | Activewear brands | 156K | 62.2% | 1 |
| Jul 2026 | Activewear brands | 126K | 55.9% | 1 |
| Aug 2026 | Activewear brands | 153K | 63.6% | 1 |
| Sep 2026 | Activewear brands | — | — | — |

## How is Lululemon measured?

Brandwave collects information about searches that people make online using Lululemon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lululemon”
- “lululemon activewear”
- “lululemon align”
- “lululemon america”
- “lululemon black friday”
- “lululemon co nz”
- “lululemon flared leggings”
- “lululemon gym”
- “lululemon leggings”
- “lululemon mat”
- “lululemon near me”
- “lululemon nz”
- “lululemon nz sale”
- “lululemon online”
- “lululemon outlet”
- “lululemon pants”
- “lululemon running shorts”
- “lululemon sale”
- “lululemon scuba”
- “lululemon shorts”
- “lululemon tights”
- “lululemon tops”
- “lululemon we made too much”
- “lululemon yoga pants”

## Which activewear brands compete with Lululemon?

- [Lorna Jane](/demand/nz/brands/lorna-jane): Head-to-head: /demand/nz/compare/lorna-jane-vs-lululemon
- [Gymshark](/demand/nz/brands/gymshark): Head-to-head: /demand/nz/compare/gymshark-vs-lululemon
- [Under Armour](/demand/nz/brands/under-armour): Head-to-head: /demand/nz/compare/lululemon-vs-under-armour
- [Alo Yoga](/demand/nz/brands/alo-yoga): Head-to-head: /demand/nz/compare/alo-yoga-vs-lululemon
- [Stax](/demand/nz/brands/stax): Head-to-head: /demand/nz/compare/lululemon-vs-stax

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lululemon: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lululemon

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.