--- title: "Lugtons: search popularity and Share of Search in New Zealand" description: "Lugtons sells residential and lifestyle property in Hamilton and the Waikato from three Hamilton offices, and manages rentals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lugtons" publisher: "Brandwave" --- # Lugtons: search popularity and Share of Search in New Zealand Lugtons sells residential and lifestyle property in Hamilton and the Waikato from three Hamilton offices, and manages rentals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lugtons - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hamilton real estate agencies**: 14.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton real estate agencies | 4 | 14.2% | 1.5K | - [Hamilton real estate agencies](/demand/nz/locations/hamilton/real-estate-agencies) ## How has branded search demand for Lugtons changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lugtons in New Zealand fell from 2.7K to 2.3K. - Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand decreased from 16.8% to 14.2%. - Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 17.8% in March 2026 and was lowest at 13.2% in December 2025. - Across the 11 months ending August 2026, Lugtons fell from 3rd to 4th among hamilton real estate agencies in New Zealand. ## How did search popularity change for New Zealand hamilton real estate agencies in August 2026? - In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%. - In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%. - In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%. - In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%. - In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%. - LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton real estate agencies | 2.1K | 16.8% | 3 | | Nov 2025 | Hamilton real estate agencies | 2K | 16.9% | 3 | | Dec 2025 | Hamilton real estate agencies | 1.1K | 13.2% | 4 | | Jan 2026 | Hamilton real estate agencies | 1.5K | 13.6% | 4 | | Feb 2026 | Hamilton real estate agencies | 2K | 16.8% | 3 | | Mar 2026 | Hamilton real estate agencies | 2.3K | 17.8% | 3 | | Apr 2026 | Hamilton real estate agencies | 1.7K | 16% | 3 | | May 2026 | Hamilton real estate agencies | 1.8K | 16.6% | 3 | | Jun 2026 | Hamilton real estate agencies | 1.6K | 15.5% | 3 | | Jul 2026 | Hamilton real estate agencies | 1.7K | 16.9% | 3 | | Aug 2026 | Hamilton real estate agencies | 1.5K | 14.2% | 4 | | Sep 2026 | Hamilton real estate agencies | — | — | — | ## How is Lugtons measured? Brandwave collects information about searches that people make online using Lugtons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lugton” - “lugton real estate” - “lugtons” - “lugtons hamilton” - “lugtons property management” - “lugtons real estate” - “lugtons real estate hamilton” - “lugtons rentals” ## Which hamilton real estate agencies compete with Lugtons? - [Lodge Real Estate](/demand/nz/brands/lodge-real-estate): Head-to-head: /demand/nz/compare/lodge-real-estate-vs-lugtons - [Harcourts](/demand/nz/brands/harcourts): Head-to-head: /demand/nz/compare/harcourts-vs-lugtons - [Ray White](/demand/nz/brands/ray-white): Head-to-head: /demand/nz/compare/lugtons-vs-ray-white - [Bayleys](/demand/nz/brands/bayleys): Head-to-head: /demand/nz/compare/bayleys-vs-lugtons - [LJ Hooker](/demand/nz/brands/lj-hooker): Head-to-head: /demand/nz/compare/lj-hooker-vs-lugtons ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lugtons: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lugtons This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lugtons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.