--- title: "Ludwig: search popularity in New Zealand" description: "Ludwig makes drum kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ludwig" publisher: "Brandwave" --- # Ludwig: search popularity in New Zealand Ludwig makes drum kits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ludwig - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among drum kit brands**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drum kit brands | 5 | 9.1% | 70 | - [Drum kit brands](/demand/nz/categories/nz-drum-kit-brands) ## Top drum kit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ludwig was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ludwig is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yamaha | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Roland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Pearl | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Tama | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Alesis | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Ludwig | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about drum kit brands - Asked ChatGPT "Which drum kit brand should I buy in New Zealand?": 1. Yamaha, 2. Roland, 3. Pearl, 4. Tama - Asked ChatGPT "What are the best drum kit brands in New Zealand?": 1. Yamaha, 2. Pearl, 3. Tama, 4. Ludwig, 5. Roland - Asked ChatGPT "What's the best drum kit brand in New Zealand for home practice?": 1. Yamaha, 2. Roland, 3. Alesis, 4. Pearl - Searched Google, AI Overview "electronic drum kit nz": 1. Yamaha, 2. Roland, 3. Alesis Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Ludwig changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ludwig in New Zealand fell from 80 to 70. - Across the 12 months ending September 2026, Ludwig’s share of searches among drum kit brands in New Zealand peaked at 11.1% in November 2025 and was lowest at 4.9% in July 2026. - Across the 12 months ending September 2026, Ludwig rose from 6th to 5th among drum kit brands in New Zealand. ## How did search popularity change for New Zealand drum kit brands in September 2026? - In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%. - In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%. - In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%. - In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%. - In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drum kit brands | 80 | 8.8% | 6 | | Nov 2025 | Drum kit brands | 100 | 11.1% | 4 | | Dec 2025 | Drum kit brands | 80 | 9.6% | 5 | | Jan 2026 | Drum kit brands | 80 | 10.4% | 4 | | Feb 2026 | Drum kit brands | 80 | 9.1% | 4 | | Mar 2026 | Drum kit brands | 70 | 8.1% | 5 | | Apr 2026 | Drum kit brands | 90 | 11% | 5 | | May 2026 | Drum kit brands | 80 | 8.8% | 5 | | Jun 2026 | Drum kit brands | 100 | 9.2% | 5 | | Jul 2026 | Drum kit brands | 80 | 4.9% | 5 | | Aug 2026 | Drum kit brands | 90 | 7% | 5 | | Sep 2026 | Drum kit brands | 70 | 9.1% | 5 | ## How are Ludwig’s branded searches counted? Brandwave collects information about searches that people make online using Ludwig’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ludwig drum kit” - “ludwig drums” ## Which drum kit brands compete with Ludwig? - [Pearl](/demand/nz/brands/pearl-drums): Head-to-head: /demand/nz/compare/ludwig-vs-pearl-drums - [Alesis](/demand/nz/brands/alesis): Head-to-head: /demand/nz/compare/alesis-vs-ludwig - [Tama](/demand/nz/brands/tama-drums): Head-to-head: /demand/nz/compare/ludwig-vs-tama-drums - [Yamaha](/demand/nz/brands/yamaha): Head-to-head: /demand/nz/compare/ludwig-vs-yamaha - [Roland](/demand/nz/brands/roland): Head-to-head: /demand/nz/compare/ludwig-vs-roland ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ludwig: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ludwig This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ludwig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.