--- title: "LucyKing: search popularity in New Zealand" description: "LucyKing makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lucyking" publisher: "Brandwave" --- # LucyKing: search popularity in New Zealand LucyKing makes candles and home fragrance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LucyKing - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among candle and home fragrance brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candle and home fragrance brands | 8 | 1.2% | 440 | - [Candle and home fragrance brands](/demand/nz/categories/nz-home-fragrance-brands) ## Top candle and home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, LucyKing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. LucyKing is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ecoya | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Ashley & Co | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | The Aromatherapy Co. | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | LucyKing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Glasshouse Fragrances | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Diptyque | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Living Light | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Jo Malone | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 9th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about candle and home fragrance brands - Asked ChatGPT "Which candle or home fragrance brand should I buy in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Glasshouse Fragrances, 4. The Aromatherapy Co., 5. Living Light - Asked ChatGPT "What are the best candle and home fragrance brands in New Zealand?": 1. Ecoya, 2. Ashley & Co, 3. Living Light, 4. LucyKing, 5. Glasshouse Fragrances, 6. Aesop, 7. Jo Malone - Asked ChatGPT "What's the best candle or home fragrance brand in New Zealand for a relaxing home scent?": 1. The Aromatherapy Co., 2. LucyKing - Searched Google, AI Overview "scented candle nz": 1. Diptyque, 2. Jo Malone Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for LucyKing changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LucyKing in New Zealand fell from 480 to 440. - Across the 12 months ending September 2026, LucyKing’s share of searches among candle and home fragrance brands in New Zealand held steady, from 1.3% to 1.2%. ## How did search popularity change for New Zealand candle and home fragrance brands in September 2026? - In September 2026, Jo Malone overtook Diptyque to rank 3rd among candle and home fragrance brands in New Zealand, with 16.1% of the searches. - In September 2026, Ashley & Co lost share of searches among candle and home fragrance brands in New Zealand, from 9.7% to 6.6%. - In September 2026, Diptyque lost share of searches among candle and home fragrance brands in New Zealand, from 14% to 13.4%. - In September 2026, Glasshouse Fragrances rose from 6th to 5th among candle and home fragrance brands in New Zealand. - Estimated monthly branded searches for Living Light in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Candle and home fragrance brands | 480 | 1.3% | 8 | | Nov 2025 | Candle and home fragrance brands | 500 | 0.69% | 9 | | Dec 2025 | Candle and home fragrance brands | 550 | 0.85% | 9 | | Jan 2026 | Candle and home fragrance brands | 370 | 1.2% | 9 | | Feb 2026 | Candle and home fragrance brands | 350 | 1.3% | 8 | | Mar 2026 | Candle and home fragrance brands | 370 | 1.2% | 8 | | Apr 2026 | Candle and home fragrance brands | 460 | 1.5% | 8 | | May 2026 | Candle and home fragrance brands | 550 | 1.6% | 8 | | Jun 2026 | Candle and home fragrance brands | 350 | 1% | 8 | | Jul 2026 | Candle and home fragrance brands | 390 | 0.89% | 9 | | Aug 2026 | Candle and home fragrance brands | 460 | 1.2% | 8 | | Sep 2026 | Candle and home fragrance brands | 440 | 1.2% | 8 | ## How are LucyKing’s branded searches counted? Brandwave collects information about searches that people make online using LucyKing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lucy king candles” - “lucyking” ## Which candle and home fragrance brands compete with LucyKing? - [Ecoya](/demand/nz/brands/ecoya) - [Aesop](/demand/nz/brands/aesop) - [Jo Malone](/demand/nz/brands/jo-malone) - [Diptyque](/demand/nz/brands/diptyque): Head-to-head: /demand/nz/compare/diptyque-vs-lucyking - [Glasshouse Fragrances](/demand/nz/brands/glasshouse-fragrances): Head-to-head: /demand/nz/compare/glasshouse-fragrances-vs-lucyking - [Ashley & Co](/demand/nz/brands/ashley-and-co): Head-to-head: /demand/nz/compare/ashley-and-co-vs-lucyking - [The Aromatherapy Co.](/demand/nz/brands/the-aromatherapy-co): Head-to-head: /demand/nz/compare/lucyking-vs-the-aromatherapy-co - [Living Light](/demand/nz/brands/living-light): Head-to-head: /demand/nz/compare/living-light-vs-lucyking ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LucyKing: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lucyking This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lucyking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.