---
title: "Lucas Papaw: search popularity and Share of Search in New Zealand"
description: "Lucas Papaw makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lucas-papaw"
publisher: "Brandwave"
---

# Lucas Papaw: search popularity and Share of Search in New Zealand

Lucas Papaw makes lip care sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lucas Papaw
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lip care brands**: 21.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lip care brands | 2 | 21.5% | 2.7K |

- [Lip care brands](/demand/nz/categories/nz-lip-care-brands)

## How has branded search demand for Lucas Papaw changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lucas Papaw in New Zealand rose from 1.7K to 2.7K.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand increased from 18.9% to 21.5%.
- Across the 11 months ending August 2026, Lucas Papaw’s estimated Share of Search among lip care brands in New Zealand peaked at 23.1% in June 2026 and was lowest at 13.6% in December 2025.

## How did search popularity change for New Zealand lip care brands in August 2026?

- In August 2026, Carmex gained estimated Share of Search among lip care brands in New Zealand, from 3.9% to 5.2%.
- In August 2026, Lanolips gained estimated Share of Search among lip care brands in New Zealand, from 10.5% to 11.7%.
- In August 2026, Blistex gained estimated Share of Search among lip care brands in New Zealand, from 17% to 18.2%.
- In August 2026, Burt's Bees lost estimated Share of Search among lip care brands in New Zealand, from 47.1% to 43.5%.
- Estimated monthly branded searches for Lucas Papaw in New Zealand rose 55.5% over 11 measured months, from 1.7K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lip care brands | 1.7K | 18.9% | 2 |
| Nov 2025 | Lip care brands | 1.6K | 14.3% | 3 |
| Dec 2025 | Lip care brands | 1.6K | 13.6% | 3 |
| Jan 2026 | Lip care brands | 1.6K | 20.4% | 2 |
| Feb 2026 | Lip care brands | 1.5K | 22% | 2 |
| Mar 2026 | Lip care brands | 1.8K | 21.8% | 2 |
| Apr 2026 | Lip care brands | 1.6K | 18.7% | 2 |
| May 2026 | Lip care brands | 2.3K | 20.9% | 2 |
| Jun 2026 | Lip care brands | 2.6K | 23.1% | 2 |
| Jul 2026 | Lip care brands | 2.8K | 21.5% | 2 |
| Aug 2026 | Lip care brands | 2.7K | 21.5% | 2 |
| Sep 2026 | Lip care brands | — | — | — |

## How is Lucas Papaw measured?

Brandwave collects information about searches that people make online using Lucas Papaw’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lucas papaw”
- “lucas papaw 25g”
- “lucas papaw cream”
- “lucas papaw lip balm”
- “lucas papaw near me”
- “lucas papaw nz”
- “lucaspapaw”
- “lucaspapaw com au”
- “papaw ointment”
- “papaw ointment lip balm”

## Which lip care brands compete with Lucas Papaw?

- [Burt's Bees](/demand/nz/brands/burts-bees): Head-to-head: /demand/nz/compare/burts-bees-vs-lucas-papaw
- [Blistex](/demand/nz/brands/blistex): Head-to-head: /demand/nz/compare/blistex-vs-lucas-papaw
- [Lanolips](/demand/nz/brands/lanolips): Head-to-head: /demand/nz/compare/lanolips-vs-lucas-papaw
- [Carmex](/demand/nz/brands/carmex): Head-to-head: /demand/nz/compare/carmex-vs-lucas-papaw

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lucas Papaw: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lucas-papaw

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lucas-papaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.