---
title: "Lucas & Lucas: search popularity and Share of Search in New Zealand"
description: "Lucas & Lucas provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lucas-lucas"
publisher: "Brandwave"
---

# Lucas & Lucas: search popularity and Share of Search in New Zealand

Lucas & Lucas provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lucas & Lucas
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin law firms**: 1.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin law firms | 8 | 1.4% | 90 |

- [Dunedin law firms](/demand/nz/categories/nz-dunedin-law-firms)

## How has branded search demand for Lucas & Lucas changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lucas & Lucas in New Zealand fell from 110 to 90.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand decreased from 2.1% to 1.4%.
- Across the 11 months ending August 2026, Lucas & Lucas’ estimated Share of Search among dunedin law firms in New Zealand peaked at 2.6% in January 2026 and was lowest at 1.4% in August 2026.
- Across the 11 months ending August 2026, Lucas & Lucas fell from 7th to 8th among dunedin law firms in New Zealand.

## How did search popularity change for New Zealand dunedin law firms in August 2026?

- In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.
- In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
- In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
- In August 2026, Anderson Lloyd gained estimated Share of Search among dunedin law firms in New Zealand, from 45% to 47.5%.
- In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%.
- In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin law firms | 110 | 2.1% | 7 |
| Nov 2025 | Dunedin law firms | 110 | 1.8% | 7 |
| Dec 2025 | Dunedin law firms | 100 | 2% | 7 |
| Jan 2026 | Dunedin law firms | 120 | 2.6% | 7 |
| Feb 2026 | Dunedin law firms | 110 | 1.9% | 7 |
| Mar 2026 | Dunedin law firms | 160 | 1.7% | 7 |
| Apr 2026 | Dunedin law firms | 100 | 1.7% | 7 |
| May 2026 | Dunedin law firms | 130 | 2.1% | 7 |
| Jun 2026 | Dunedin law firms | 120 | 1.9% | 7 |
| Jul 2026 | Dunedin law firms | 100 | 1.5% | 7 |
| Aug 2026 | Dunedin law firms | 90 | 1.4% | 8 |
| Sep 2026 | Dunedin law firms | — | — | — |

## How is Lucas & Lucas measured?

Brandwave collects information about searches that people make online using Lucas & Lucas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lucas & lucas”
- “lucas & lucas dunedin”
- “lucas and lucas”
- “lucas and lucas dunedin”
- “lucas and lucas lawyers”
- “lucas.co.nz”
- “lucas&lucas”

## Which dunedin law firms compete with Lucas & Lucas?

- [Anderson Lloyd](/demand/nz/brands/anderson-lloyd)
- [O’Neill Devereux](/demand/nz/brands/oneill-devereux)
- [Downie Stewart Lawyers](/demand/nz/brands/downie-stewart-lawyers): Head-to-head: /demand/nz/compare/downie-stewart-lawyers-vs-lucas-lucas
- [Wilkinson Rodgers](/demand/nz/brands/wilkinson-rodgers): Head-to-head: /demand/nz/compare/lucas-lucas-vs-wilkinson-rodgers
- [Webb Farry](/demand/nz/brands/webb-farry): Head-to-head: /demand/nz/compare/lucas-lucas-vs-webb-farry
- [Klinkert Law](/demand/nz/brands/klinkert-law): Head-to-head: /demand/nz/compare/klinkert-law-vs-lucas-lucas
- [Craig Paddon Lawyer](/demand/nz/brands/craig-paddon-lawyer): Head-to-head: /demand/nz/compare/craig-paddon-lawyer-vs-lucas-lucas

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lucas & Lucas: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lucas-lucas

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lucas-lucas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.