--- title: "Love Luna: search popularity in New Zealand" description: "Love Luna makes period underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/love-luna" publisher: "Brandwave" --- # Love Luna: search popularity in New Zealand Love Luna makes period underwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Love Luna - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among period underwear brands**: 5.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Period underwear brands | 3 | 5.2% | 170 | - [Period underwear brands](/demand/nz/categories/nz-period-underwear-brands) ## Top period underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Love Luna was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Love Luna is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period underwear brands - Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex - Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna - Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds - Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds Not named in any answer: Knix and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Love Luna changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Love Luna in New Zealand held steady at 170. - Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand increased from 4.7% to 5.2%. - Across the 12 months ending September 2026, Love Luna’s share of searches among period underwear brands in New Zealand peaked at 5.5% in January 2026 and was lowest at 2.6% in March 2026. ## How did search popularity change for New Zealand period underwear brands in September 2026? - In September 2026, AWWA gained share of searches among period underwear brands in New Zealand, from 21.6% to 28.6%. - In September 2026, Love Luna gained share of searches among period underwear brands in New Zealand, from 3.8% to 5.2%. - In September 2026, Modibodi lost share of searches among period underwear brands in New Zealand, from 64.9% to 58.5%. - In September 2026, Thinx lost share of searches among period underwear brands in New Zealand, from 3.5% to 1.2%. - In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand. - In September 2026, Knix rose from 6th to 5th among period underwear brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Period underwear brands | 170 | 4.7% | 3 | | Nov 2025 | Period underwear brands | 210 | 4.2% | 3 | | Dec 2025 | Period underwear brands | 170 | 4.8% | 3 | | Jan 2026 | Period underwear brands | 260 | 5.5% | 3 | | Feb 2026 | Period underwear brands | 210 | 4.8% | 3 | | Mar 2026 | Period underwear brands | 140 | 2.6% | 3 | | Apr 2026 | Period underwear brands | 140 | 3.5% | 3 | | May 2026 | Period underwear brands | 140 | 4.8% | 4 | | Jun 2026 | Period underwear brands | 170 | 5.2% | 4 | | Jul 2026 | Period underwear brands | 140 | 5.1% | 4 | | Aug 2026 | Period underwear brands | 140 | 3.8% | 3 | | Sep 2026 | Period underwear brands | 170 | 5.2% | 3 | ## How are Love Luna’s branded searches counted? Brandwave collects information about searches that people make online using Love Luna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “love luna” ## Which period underwear brands compete with Love Luna? - [Modibodi](/demand/nz/brands/modibodi): Head-to-head: /demand/nz/compare/love-luna-vs-modibodi - [AWWA](/demand/nz/brands/awwa): Head-to-head: /demand/nz/compare/awwa-vs-love-luna - [Confitex](/demand/nz/brands/confitex): Head-to-head: /demand/nz/compare/confitex-vs-love-luna - [Knix](/demand/nz/brands/knix): Head-to-head: /demand/nz/compare/knix-vs-love-luna - [Thinx](/demand/nz/brands/thinx): Head-to-head: /demand/nz/compare/love-luna-vs-thinx - [Bonds](/demand/nz/brands/bonds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Love Luna: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/love-luna This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/love-luna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.