--- title: "Louis Vuitton: search popularity and Share of Search in New Zealand" description: "Louis Vuitton is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/louis-vuitton" publisher: "Brandwave" --- # Louis Vuitton: search popularity and Share of Search in New Zealand Louis Vuitton is a handbag brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Louis Vuitton - **Owned by**: LVMH - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among handbag brands**: 31.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Handbag brands | 1 | 31.8% | 45.9K | | Luxury fashion houses | 1 | 27.5% | 45.9K | - [Handbag brands](/demand/nz/categories/nz-handbag-brands) - [Luxury fashion houses](/demand/nz/categories/nz-luxury-fashion-houses) ## How has branded search demand for Louis Vuitton changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Louis Vuitton in New Zealand fell from 48.7K to 45.9K. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand decreased from 38.8% to 31.8%. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among handbag brands in New Zealand peaked at 38.8% in October 2025 and was lowest at 31.2% in November 2025. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand decreased from 30.9% to 27.5%. - Across the 11 months ending August 2026, Louis Vuitton’s estimated Share of Search among luxury fashion houses in New Zealand peaked at 31.4% in March 2026 and was lowest at 27.5% in August 2026. ## How did search popularity change for New Zealand handbag brands in August 2026? - In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%. - In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%. - In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%. - In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%. - In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%. - In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%. ## How did search popularity change for New Zealand luxury fashion houses in August 2026? - In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%. - In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%. - In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%. - Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026. - Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026. - Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Handbag brands | 48.7K | 38.8% | 1 | | Nov 2025 | Handbag brands | 49.7K | 31.2% | 1 | | Dec 2025 | Handbag brands | 57.5K | 33.9% | 1 | | Jan 2026 | Handbag brands | 51.4K | 36.8% | 1 | | Feb 2026 | Handbag brands | 42.5K | 37.8% | 1 | | Mar 2026 | Handbag brands | 47K | 38.1% | 1 | | Apr 2026 | Handbag brands | 48.4K | 38.8% | 1 | | May 2026 | Handbag brands | 49.6K | 36.1% | 1 | | Jun 2026 | Handbag brands | 49K | 32.3% | 1 | | Jul 2026 | Handbag brands | 49.1K | 34.9% | 1 | | Aug 2026 | Handbag brands | 45.9K | 31.8% | 1 | | Sep 2026 | Handbag brands | — | — | — | | Oct 2025 | Luxury fashion houses | 48.7K | 30.9% | 1 | | Nov 2025 | Luxury fashion houses | 49.7K | 28.5% | 1 | | Dec 2025 | Luxury fashion houses | 57.5K | 29.2% | 1 | | Jan 2026 | Luxury fashion houses | 51.4K | 31.1% | 1 | | Feb 2026 | Luxury fashion houses | 42.5K | 30.4% | 1 | | Mar 2026 | Luxury fashion houses | 47K | 31.4% | 1 | | Apr 2026 | Luxury fashion houses | 48.4K | 31.3% | 1 | | May 2026 | Luxury fashion houses | 49.6K | 29.1% | 1 | | Jun 2026 | Luxury fashion houses | 49K | 29.1% | 1 | | Jul 2026 | Luxury fashion houses | 49.1K | 30.8% | 1 | | Aug 2026 | Luxury fashion houses | 45.9K | 27.5% | 1 | | Sep 2026 | Luxury fashion houses | — | — | — | ## How is Louis Vuitton measured? Brandwave collects information about searches that people make online using Louis Vuitton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “imagination louis vuitton” - “louis vuitton” - “louis vuitton card holder” - “louis vuitton handbag” - “louis vuitton imagination” - “louis vuitton near me” - “louis vuitton neverfull” - “louis vuitton neverfull mm” - “louis vuitton new zealand” - “louis vuitton ombre nomade” - “louis vuitton online” - “louis vuitton wallet men” - “louisvuitton” - “louisvuitton bag” - “louisvuitton handbag” - “louisvuitton nz” - “louisvuitton tote” - “louisvuitton wallet” - “lv” - “lv bag men” - “lv belt” - “lv perfume” - “lv purse” - “lv scarf” - “lv shoes” - “lv sunglasses” ## Which handbag brands compete with Louis Vuitton? - [Coach](/demand/nz/brands/coach): Head-to-head: /demand/nz/compare/coach-vs-louis-vuitton - [Status Anxiety](/demand/nz/brands/status-anxiety): Head-to-head: /demand/nz/compare/louis-vuitton-vs-status-anxiety - [Saben](/demand/nz/brands/saben): Head-to-head: /demand/nz/compare/louis-vuitton-vs-saben - [Kate Spade](/demand/nz/brands/kate-spade): Head-to-head: /demand/nz/compare/kate-spade-vs-louis-vuitton - [Longchamp](/demand/nz/brands/longchamp): Head-to-head: /demand/nz/compare/longchamp-vs-louis-vuitton - [Michael Kors](/demand/nz/brands/michael-kors) - [Mimco](/demand/nz/brands/mimco) ## Who owns Louis Vuitton? Louis Vuitton is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand. - [LVMH](/demand/nz/companies/lvmh): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Louis Vuitton? Louis Vuitton is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Louis Vuitton: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/louis-vuitton This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/louis-vuitton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.