---
title: "Lose It!: search popularity and Share of Search in New Zealand"
description: "Lose It! is a calorie and nutrition tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lose-it"
publisher: "Brandwave"
---

# Lose It!: search popularity and Share of Search in New Zealand

Lose It! is a calorie and nutrition tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lose It!
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among calorie and macro tracking apps**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Calorie and macro tracking apps | 4 | 4.9% | 310 |

- [Calorie and macro tracking apps](/demand/nz/categories/nz-calorie-tracking-apps)

## How has branded search demand for Lose It! changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lose It! in New Zealand fell from 610 to 310.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 7% to 4.9%.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 10.2% in December 2025 and was lowest at 4.5% in July 2026.
- Across the 11 months ending August 2026, Lose It! fell from 3rd to 4th among calorie and macro tracking apps in New Zealand.

## How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?

- In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.
- In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.
- Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.
- Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
- Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Calorie and macro tracking apps | 610 | 7% | 3 |
| Nov 2025 | Calorie and macro tracking apps | 510 | 8.1% | 3 |
| Dec 2025 | Calorie and macro tracking apps | 450 | 10.2% | 3 |
| Jan 2026 | Calorie and macro tracking apps | 730 | 7.7% | 3 |
| Feb 2026 | Calorie and macro tracking apps | 430 | 6.2% | 3 |
| Mar 2026 | Calorie and macro tracking apps | 400 | 6.5% | 3 |
| Apr 2026 | Calorie and macro tracking apps | 500 | 8.3% | 3 |
| May 2026 | Calorie and macro tracking apps | 360 | 5.2% | 3 |
| Jun 2026 | Calorie and macro tracking apps | 350 | 5.3% | 4 |
| Jul 2026 | Calorie and macro tracking apps | 300 | 4.5% | 4 |
| Aug 2026 | Calorie and macro tracking apps | 310 | 4.9% | 4 |
| Sep 2026 | Calorie and macro tracking apps | — | — | — |

## How is Lose It! measured?

Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lose it”
- “lose it app”
- “lose it app free”
- “lose it calorie counter”
- “lose it near me”
- “lose it online”
- “loseit”
- “loseit calorie counter”
- “loseit com”
- “loseit macro tracker”

## Which calorie and macro tracking apps compete with Lose It!?

- [MyFitnessPal](/demand/nz/brands/myfitnesspal): Head-to-head: /demand/nz/compare/lose-it-vs-myfitnesspal
- [Cronometer](/demand/nz/brands/cronometer): Head-to-head: /demand/nz/compare/cronometer-vs-lose-it
- [MacroFactor](/demand/nz/brands/macrofactor): Head-to-head: /demand/nz/compare/lose-it-vs-macrofactor
- [Carb Manager](/demand/nz/brands/carb-manager): Head-to-head: /demand/nz/compare/carb-manager-vs-lose-it

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lose It!: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lose-it

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lose-it. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.