---
title: "Lorna Jane: search popularity and Share of Search in New Zealand"
description: "Lorna Jane is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lorna-jane"
publisher: "Brandwave"
---

# Lorna Jane: search popularity and Share of Search in New Zealand

Lorna Jane is an activewear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lorna Jane
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among activewear brands**: 17.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Activewear brands | 2 | 17.1% | 41K |

- [Activewear brands](/demand/nz/categories/nz-activewear-brands)

## How has branded search demand for Lorna Jane changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lorna Jane in New Zealand rose from 35.1K to 41K.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand increased from 15.2% to 17.1%.
- Across the 11 months ending August 2026, Lorna Jane’s estimated Share of Search among activewear brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 13.9% in December 2025.

## How did search popularity change for New Zealand activewear brands in August 2026?

- In August 2026, Lululemon gained estimated Share of Search among activewear brands in New Zealand, from 55.9% to 63.6%.
- In August 2026, Lorna Jane lost estimated Share of Search among activewear brands in New Zealand, from 21.6% to 17.1%.
- In August 2026, Gymshark lost estimated Share of Search among activewear brands in New Zealand, from 10.9% to 8.5%.
- In August 2026, Under Armour lost estimated Share of Search among activewear brands in New Zealand, from 6.7% to 5.8%.
- Estimated monthly branded searches for Stax in New Zealand rose 116.7% over 11 measured months, from 120 to 260 in August 2026.
- Estimated monthly branded searches for Alo Yoga in New Zealand rose 49% over 11 measured months, from 8K to 11.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Activewear brands | 35.1K | 15.2% | 2 |
| Nov 2025 | Activewear brands | 51.7K | 14.5% | 2 |
| Dec 2025 | Activewear brands | 41.9K | 13.9% | 2 |
| Jan 2026 | Activewear brands | 34.9K | 15.1% | 2 |
| Feb 2026 | Activewear brands | 34.4K | 14.6% | 2 |
| Mar 2026 | Activewear brands | 42.6K | 17.6% | 2 |
| Apr 2026 | Activewear brands | 47.6K | 19.8% | 2 |
| May 2026 | Activewear brands | 48K | 19.2% | 2 |
| Jun 2026 | Activewear brands | 46.3K | 18.5% | 2 |
| Jul 2026 | Activewear brands | 48.7K | 21.6% | 2 |
| Aug 2026 | Activewear brands | 41K | 17.1% | 2 |
| Sep 2026 | Activewear brands | — | — | — |

## How is Lorna Jane measured?

Brandwave collects information about searches that people make online using Lorna Jane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lorna jane”
- “lorna jane activewear”
- “lorna jane albany”
- “lorna jane clarkson”
- “lorna jane flare leggings”
- “lorna jane flashdance pants”
- “lorna jane gym”
- “lorna jane hamilton”
- “lorna jane leggings”
- “lorna jane near me”
- “lorna jane nz”
- “lorna jane online”
- “lorna jane outlet”
- “lorna jane pants”
- “lorna jane run short”
- “lorna jane sale”
- “lorna jane short”
- “lorna jane tights”
- “lorna jane track pants”
- “lornajane”
- “lornajane activewear”
- “lornajane au”
- “lornajane leggings”
- “lornajane nz”
- “lornajane tights”

## Which activewear brands compete with Lorna Jane?

- [Lululemon](/demand/nz/brands/lululemon): Head-to-head: /demand/nz/compare/lorna-jane-vs-lululemon
- [Gymshark](/demand/nz/brands/gymshark): Head-to-head: /demand/nz/compare/gymshark-vs-lorna-jane
- [Under Armour](/demand/nz/brands/under-armour): Head-to-head: /demand/nz/compare/lorna-jane-vs-under-armour
- [Alo Yoga](/demand/nz/brands/alo-yoga): Head-to-head: /demand/nz/compare/alo-yoga-vs-lorna-jane
- [Stax](/demand/nz/brands/stax): Head-to-head: /demand/nz/compare/lorna-jane-vs-stax

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lorna Jane: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lorna-jane

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lorna-jane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.