---
title: "L'Oréal Paris: search popularity and Share of Search in New Zealand"
description: "L'Oréal Paris is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/loreal-paris"
publisher: "Brandwave"
---

# L'Oréal Paris: search popularity and Share of Search in New Zealand

L'Oréal Paris is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: L'Oréal Paris
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hair colour brands**: 39.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair colour brands | 1 | 39.5% | 4.6K |
| Makeup and cosmetics brands | 10 | 2.7% | 4.6K |

- [Hair colour brands](/demand/nz/categories/nz-hair-colour-brands)
- [Makeup and cosmetics brands](/demand/nz/categories/nz-makeup-brands)

## How has branded search demand for L'Oréal Paris changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for L'Oréal Paris in New Zealand rose from 3.6K to 4.6K.
- Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among hair colour brands in New Zealand peaked at 39.8% in October 2025 and was lowest at 33.9% in December 2025.
- Across the 11 months ending August 2026, L'Oréal Paris’ estimated Share of Search among makeup and cosmetics brands in New Zealand peaked at 3% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 11 months ending August 2026, L'Oréal Paris rose from 14th to 10th among makeup and cosmetics brands in New Zealand.

## How did search popularity change for New Zealand hair colour brands in August 2026?

- In August 2026, Clairol gained estimated Share of Search among hair colour brands in New Zealand, from 7.8% to 9%.
- In August 2026, Garnier Nutrisse gained estimated Share of Search among hair colour brands in New Zealand, from 12.7% to 13.6%.
- In August 2026, Manic Panic lost estimated Share of Search among hair colour brands in New Zealand, from 23.1% to 20.5%.
- Estimated monthly branded searches for L'Oréal Paris in New Zealand rose 27.5% over 11 measured months, from 3.6K to 4.6K in August 2026.
- Estimated monthly branded searches for Schwarzkopf in New Zealand rose 21.6% over 11 measured months, from 1.7K to 2K in August 2026.

## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026?

- In August 2026, Dior Beauty gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 17.8% to 22.1%.
- In August 2026, Maybelline gained estimated Share of Search among makeup and cosmetics brands in New Zealand, from 10.5% to 11%.
- In August 2026, Thin Lizzy lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 7.1% to 4.6%.
- In August 2026, Charlotte Tilbury lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 6.7% to 5.3%.
- In August 2026, NARS lost estimated Share of Search among makeup and cosmetics brands in New Zealand, from 2.8% to 2.3%.
- In August 2026, Huda Beauty rose from 14th to 11th among makeup and cosmetics brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair colour brands | 3.6K | 39.8% | 1 |
| Nov 2025 | Hair colour brands | 3.5K | 38.9% | 1 |
| Dec 2025 | Hair colour brands | 3.1K | 33.9% | 1 |
| Jan 2026 | Hair colour brands | 3.5K | 36.5% | 1 |
| Feb 2026 | Hair colour brands | 3.1K | 37.3% | 1 |
| Mar 2026 | Hair colour brands | 3.2K | 35% | 1 |
| Apr 2026 | Hair colour brands | 3.7K | 37% | 1 |
| May 2026 | Hair colour brands | 4K | 36.8% | 1 |
| Jun 2026 | Hair colour brands | 4.2K | 36.5% | 1 |
| Jul 2026 | Hair colour brands | 5K | 39.1% | 1 |
| Aug 2026 | Hair colour brands | 4.6K | 39.5% | 1 |
| Sep 2026 | Hair colour brands | — | — | — |
| Oct 2025 | Makeup and cosmetics brands | 3.6K | 2.3% | 14 |
| Nov 2025 | Makeup and cosmetics brands | 3.5K | 1.8% | 15 |
| Dec 2025 | Makeup and cosmetics brands | 3.1K | 1.8% | 15 |
| Jan 2026 | Makeup and cosmetics brands | 3.5K | 2.6% | 11 |
| Feb 2026 | Makeup and cosmetics brands | 3.1K | 2.4% | 13 |
| Mar 2026 | Makeup and cosmetics brands | 3.2K | 2.4% | 10 |
| Apr 2026 | Makeup and cosmetics brands | 3.7K | 2.8% | 9 |
| May 2026 | Makeup and cosmetics brands | 4K | 2.6% | 11 |
| Jun 2026 | Makeup and cosmetics brands | 4.2K | 2.9% | 10 |
| Jul 2026 | Makeup and cosmetics brands | 5K | 3% | 9 |
| Aug 2026 | Makeup and cosmetics brands | 4.6K | 2.7% | 10 |
| Sep 2026 | Makeup and cosmetics brands | — | — | — |

## How is L'Oréal Paris measured?

Brandwave collects information about searches that people make online using L'Oréal Paris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “l oreal excellence hair color”
- “l oreal excellence hair dye”
- “loreal excellence”
- “loreal excellence colors”
- “loreal excellence cool creme”
- “loreal excellence creme colours”
- “loreal foundation”
- “loreal hair dye”
- “loreal hair dye blonde”
- “loreal hair dye excellence creme”
- “loreal infallible”
- “loreal makeup”
- “loreal mascara”
- “loreal paris”
- “loreal paris foundation”
- “loreal paris lipstick”
- “loreal paris makeup”
- “loreal paris mascara”
- “loreal paris nz”
- “loreal preference”
- “loreal true match”

## Which hair colour brands compete with L'Oréal Paris?

- [Manic Panic](/demand/nz/brands/manic-panic): Head-to-head: /demand/nz/compare/loreal-paris-vs-manic-panic
- [Schwarzkopf](/demand/nz/brands/schwarzkopf): Head-to-head: /demand/nz/compare/loreal-paris-vs-schwarzkopf
- [Garnier Nutrisse](/demand/nz/brands/garnier-nutrisse): Head-to-head: /demand/nz/compare/garnier-nutrisse-vs-loreal-paris
- [Clairol](/demand/nz/brands/clairol): Head-to-head: /demand/nz/compare/clairol-vs-loreal-paris

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "L'Oréal Paris: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/loreal-paris

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loreal-paris. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.