--- title: "Loop: search popularity in New Zealand" description: "Loop makes earplugs for sleep, focus and live sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/loop-earplugs" publisher: "Brandwave" --- # Loop: search popularity in New Zealand Loop makes earplugs for sleep, focus and live sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Loop - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hearing protection brands**: 69.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hearing protection brands | 1 | 69.8% | 5K | - [Hearing protection brands](/demand/nz/categories/nz-hearing-protection-brands) ## Top hearing protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loop did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | 3M Peltor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Howard Leight | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Moldex | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Honeywell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Etymotic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Loop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mack's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hearing protection brands - Asked ChatGPT "Which hearing protection brand should I buy in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex - Asked ChatGPT "What are the best hearing protection brands in New Zealand?": 1. 3M Peltor, 2. Howard Leight, 3. Moldex, 4. Etymotic, 5. Honeywell - Asked ChatGPT "What's the best hearing protection brand in New Zealand for loud work?": 1. 3M Peltor, 2. Honeywell, 3. Howard Leight, 4. Moldex - Searched Google, AI Overview "best hearing protection": 1. 3M Peltor, 2. Howard Leight - Searched Google, AI Overview "hearing protection for work": 1. 3M Peltor Not named in any answer: Loop and Mack's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Loop changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Loop in New Zealand rose from 3.9K to 5K. - Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand increased from 67.8% to 69.8%. - Across the 12 months ending September 2026, Loop’s share of searches among hearing protection brands in New Zealand peaked at 75% in December 2025 and was lowest at 65.8% in March 2026. ## How did search popularity change for New Zealand hearing protection brands in September 2026? - In September 2026, 3M Peltor gained share of searches among hearing protection brands in New Zealand, from 15.8% to 17.6%. - In September 2026, Loop lost share of searches among hearing protection brands in New Zealand, from 72% to 69.8%. - In September 2026, Howard Leight rose from 7th to 6th among hearing protection brands in New Zealand. - In September 2026, Moldex fell from 6th to 7th among hearing protection brands in New Zealand. - Estimated monthly branded searches for Honeywell in New Zealand rose 25% over 12 measured months, from 120 to 150 in September 2026. - Estimated monthly branded searches for Mack's in New Zealand rose 16.7% over 12 measured months, from 540 to 630 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hearing protection brands | 3.9K | 67.8% | 1 | | Nov 2025 | Hearing protection brands | 5K | 72.2% | 1 | | Dec 2025 | Hearing protection brands | 5.1K | 75% | 1 | | Jan 2026 | Hearing protection brands | 4.9K | 72.6% | 1 | | Feb 2026 | Hearing protection brands | 4.1K | 70.3% | 1 | | Mar 2026 | Hearing protection brands | 4.1K | 65.8% | 1 | | Apr 2026 | Hearing protection brands | 4K | 66.3% | 1 | | May 2026 | Hearing protection brands | 5.9K | 73.7% | 1 | | Jun 2026 | Hearing protection brands | 5.1K | 71.3% | 1 | | Jul 2026 | Hearing protection brands | 4.9K | 70.9% | 1 | | Aug 2026 | Hearing protection brands | 5.1K | 72% | 1 | | Sep 2026 | Hearing protection brands | 5K | 69.8% | 1 | ## How are Loop’s branded searches counted? Brandwave collects information about searches that people make online using Loop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loop ear buds” - “loop ear plugs” - “loop earplugs” - “loop engage” - “loop engage earplugs” - “loop experience” - “loop quiet” - “loop quiet earplugs” - “loop switch” - “looperplugs” ## Which hearing protection brands compete with Loop? - [3M Peltor](/demand/nz/brands/3m-peltor): Head-to-head: /demand/nz/compare/3m-peltor-vs-loop-earplugs - [Mack's](/demand/nz/brands/macks): Head-to-head: /demand/nz/compare/loop-earplugs-vs-macks - [Honeywell](/demand/nz/brands/honeywell): Head-to-head: /demand/nz/compare/honeywell-vs-loop-earplugs - [Etymotic](/demand/nz/brands/etymotic): Head-to-head: /demand/nz/compare/etymotic-vs-loop-earplugs - [Howard Leight](/demand/nz/brands/howard-leight): Head-to-head: /demand/nz/compare/howard-leight-vs-loop-earplugs - [Moldex](/demand/nz/brands/moldex) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Loop: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/loop-earplugs This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loop-earplugs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.