---
title: "Loom: search popularity and Share of Search in New Zealand"
description: "Loom provides tools to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/loom"
publisher: "Brandwave"
---

# Loom: search popularity and Share of Search in New Zealand

Loom provides tools to record screens and share explanatory videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Loom
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among screen recording tools**: 31.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Screen recording tools | 2 | 31.4% | 4K |

- [Screen recording tools](/demand/nz/categories/nz-screen-recording-tools)

## How has branded search demand for Loom changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Loom in New Zealand held steady, from 3.8K to 4K.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand increased from 30.5% to 31.4%.
- Across the 11 months ending August 2026, Loom’s estimated Share of Search among screen recording tools in New Zealand peaked at 36.3% in February 2026 and was lowest at 25.3% in January 2026.

## How did search popularity change for New Zealand screen recording tools in August 2026?

- In August 2026, Loom gained estimated Share of Search among screen recording tools in New Zealand, from 27.6% to 31.4%.
- In August 2026, OBS Studio lost estimated Share of Search among screen recording tools in New Zealand, from 63.3% to 60.3%.
- Snagit’s estimated Share of Search among screen recording tools in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Camtasia in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Screen recording tools | 3.8K | 30.5% | 2 |
| Nov 2025 | Screen recording tools | 3.8K | 32.7% | 2 |
| Dec 2025 | Screen recording tools | 2.6K | 26.3% | 2 |
| Jan 2026 | Screen recording tools | 3.3K | 25.3% | 2 |
| Feb 2026 | Screen recording tools | 4.8K | 36.3% | 2 |
| Mar 2026 | Screen recording tools | 5.2K | 33.4% | 2 |
| Apr 2026 | Screen recording tools | 4.2K | 28.6% | 2 |
| May 2026 | Screen recording tools | 4.4K | 28.4% | 2 |
| Jun 2026 | Screen recording tools | 4.2K | 30.9% | 2 |
| Jul 2026 | Screen recording tools | 3.4K | 27.6% | 2 |
| Aug 2026 | Screen recording tools | 4K | 31.4% | 2 |
| Sep 2026 | Screen recording tools | — | — | — |

## How is Loom measured?

Brandwave collects information about searches that people make online using Loom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “loom”
- “loom com”
- “loom nz”
- “loom online”
- “loom pricing”
- “loom screen recorder”
- “loom screenshot”

## Which screen recording tools compete with Loom?

- [OBS Studio](/demand/nz/brands/obs-studio): Head-to-head: /demand/nz/compare/loom-vs-obs-studio
- [Snagit](/demand/nz/brands/snagit): Head-to-head: /demand/nz/compare/loom-vs-snagit
- [ScreenPal](/demand/nz/brands/screenpal): Head-to-head: /demand/nz/compare/loom-vs-screenpal
- [Camtasia](/demand/nz/brands/camtasia): Head-to-head: /demand/nz/compare/camtasia-vs-loom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Loom: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/loom

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.