---
title: "Look Sharp: search popularity and Share of Search in New Zealand"
description: "Look Sharp is a discount variety store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/look-sharp"
publisher: "Brandwave"
---

# Look Sharp: search popularity and Share of Search in New Zealand

Look Sharp is a discount variety store in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Look Sharp
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among discount variety stores**: 7.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Discount variety stores | 3 | 7.8% | 130K |

- [Discount variety stores](/demand/nz/categories/nz-discount-variety-stores)

## How has branded search demand for Look Sharp changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Look Sharp in New Zealand fell from 293K to 130K.
- Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand decreased from 14.6% to 7.8%.
- Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand peaked at 14.6% in October 2025 and was lowest at 4% in January 2026.

## How did search popularity change for New Zealand discount variety stores in August 2026?

- In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.
- In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.
- The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Discount variety stores | 293K | 14.6% | 3 |
| Nov 2025 | Discount variety stores | 117K | 5.3% | 3 |
| Dec 2025 | Discount variety stores | 119K | 4.9% | 3 |
| Jan 2026 | Discount variety stores | 76.2K | 4% | 3 |
| Feb 2026 | Discount variety stores | 107K | 6.5% | 3 |
| Mar 2026 | Discount variety stores | 108K | 6% | 3 |
| Apr 2026 | Discount variety stores | 87.5K | 4.7% | 3 |
| May 2026 | Discount variety stores | 106K | 6.3% | 3 |
| Jun 2026 | Discount variety stores | 105K | 6.4% | 3 |
| Jul 2026 | Discount variety stores | 109K | 6.5% | 3 |
| Aug 2026 | Discount variety stores | 130K | 7.8% | 3 |
| Sep 2026 | Discount variety stores | — | — | — |

## How is Look Sharp measured?

Brandwave collects information about searches that people make online using Look Sharp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “look sharp”
- “look sharp album”
- “look sharp christmas”
- “look sharp dress up”
- “look sharp glenfield”
- “look sharp halloween”
- “look sharp hamilton”
- “look sharp langdons road”
- “look sharp lunn ave”
- “look sharp near me”
- “look sharp nz”
- “look sharp online”
- “look sharp online shopping”
- “look sharp riccarton”
- “look sharp shop”
- “look sharp st lukes”
- “look sharp store st lukes”
- “look sharp store tower junction”
- “look sharp sylvia park”
- “look sharp tower junction”
- “looksharp”
- “looksharp near me”
- “looksharp nz”
- “looksharp shop”
- “looksharpstore co nz”
- “st lukes look sharp”
- “tower junction look sharp”

## Which discount variety stores compete with Look Sharp?

- [Kmart NZ](/demand/nz/brands/kmart-nz): Head-to-head: /demand/nz/compare/kmart-nz-vs-look-sharp
- [The Warehouse](/demand/nz/brands/the-warehouse): Head-to-head: /demand/nz/compare/look-sharp-vs-the-warehouse
- [Daiso](/demand/nz/brands/daiso): Head-to-head: /demand/nz/compare/daiso-vs-look-sharp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Look Sharp: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/look-sharp

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/look-sharp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.