---
title: "Look: search popularity in New Zealand"
description: "Look makes bike pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/look-pedals"
publisher: "Brandwave"
---

# Look: search popularity in New Zealand

Look makes bike pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Look
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among bike pedal brands**: 17.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Bike pedal brands | 3 | 17.3% | 130 |

- [Bike pedal brands](/demand/nz/categories/nz-bike-pedal-brands)

## Top bike pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Look was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Look is the third most recommended of the three.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Shimano | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Crankbrothers | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Look | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |

## Every AI answer about bike pedal brands

- Asked ChatGPT "Which bike pedal brand should I buy in New Zealand?": 1. Shimano, 2. Crankbrothers, 3. Look
- Asked ChatGPT "What are the best bike pedal brands in New Zealand?": 1. Shimano, 2. Crankbrothers, 3. Look
- Asked ChatGPT "What's the best bike pedal brand in New Zealand for road riding?": 1. Shimano, 2. Look
- Searched Google, AI Overview "mountain bike pedals": 1. Shimano, 2. Crankbrothers
- Searched Google, AI Overview "best bike pedals": 1. Shimano, 2. Look

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Look changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Look in New Zealand rose from 90 to 130.
- Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand increased from 14.8% to 17.3%.
- Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 9.7% in June 2026.

## How did search popularity change for New Zealand bike pedal brands in September 2026?

- In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.
- In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.
- In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bike pedal brands | 90 | 14.8% | 3 |
| Nov 2025 | Bike pedal brands | 100 | 15.2% | 3 |
| Dec 2025 | Bike pedal brands | 70 | 10.6% | 3 |
| Jan 2026 | Bike pedal brands | 80 | 12.9% | 3 |
| Feb 2026 | Bike pedal brands | 80 | 12.5% | 3 |
| Mar 2026 | Bike pedal brands | 120 | 15.8% | 3 |
| Apr 2026 | Bike pedal brands | 90 | 12.3% | 3 |
| May 2026 | Bike pedal brands | 100 | 13.7% | 3 |
| Jun 2026 | Bike pedal brands | 60 | 9.7% | 3 |
| Jul 2026 | Bike pedal brands | 80 | 12.9% | 3 |
| Aug 2026 | Bike pedal brands | 120 | 18.5% | 3 |
| Sep 2026 | Bike pedal brands | 130 | 17.3% | 3 |

## How are Look’s branded searches counted?

Brandwave collects information about searches that people make online using Look’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “look keo pedals”
- “look pedals”

## Which bike pedal brands compete with Look?

- [Shimano](/demand/nz/brands/shimano): Head-to-head: /demand/nz/compare/look-pedals-vs-shimano
- [Crankbrothers](/demand/nz/brands/crankbrothers): Head-to-head: /demand/nz/compare/crankbrothers-vs-look-pedals

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Look: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/look-pedals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/look-pedals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.