--- title: "Loft Studio: search popularity in New Zealand" description: "Loft Studio is a hair salon in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/loft-studio-dunedin" publisher: "Brandwave" --- # Loft Studio: search popularity in New Zealand Loft Studio is a hair salon in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Loft Studio - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Dunedin hair salons**: 21.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin hair salons | 1 | 21.2% | 390 | - [Dunedin hair salons](/demand/nz/locations/dunedin/hair-salons) ## Top Dunedin hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Loft Studio appeared in all three answers. Loft Studio is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Loft Studio | 1st | 3 of 3 | 3 of 3 | | Aurum Hairstylists | 2nd | 2 of 3 | 2 of 3 | | The Curl Alchemist | 3rd | 3 of 3 | 3 of 3 | | Zen Hair | 4th | 2 of 3 | 2 of 3 | | Pure Hairdressing | 5th | 2 of 3 | 2 of 3 | | Zaibatsu Hair Art | 6th | 1 of 3 | 1 of 3 | | Bellissima Hair | 7th | 1 of 3 | 1 of 3 | | Klone Hair | Not ranked | 0 of 3 | 0 of 3 | | HairVn Hairdressing | Not ranked | 0 of 3 | 0 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Headquarters Hairdressing | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin hair salons - Asked ChatGPT "Which hair salon should I go to in Dunedin, New Zealand?": 1. Loft Studio, 2. Zen Hair, 3. The Curl Alchemist - Asked ChatGPT "What are the best hair salons in Dunedin, New Zealand?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Zen Hair, 5. Zaibatsu Hair Art, 6. Pure Hairdressing, 7. Bellissima Hair - Asked ChatGPT "What's the best hair salon in Dunedin, New Zealand for a haircut?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Pure Hairdressing Not named in any answer: Klone Hair, HairVn Hairdressing, Vivo Hair and Headquarters Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Loft Studio changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Loft Studio in New Zealand rose from 390 to 480. - Across the 12 months ending September 2026, Loft Studio’s share of searches among Dunedin hair salons in New Zealand increased from 14.7% to 21.2%. - Across the 12 months ending September 2026, Loft Studio’s share of searches among Dunedin hair salons in New Zealand peaked at 28% in March 2026 and was lowest at 14.7% in October 2025. - Across the 12 months ending September 2026, Loft Studio rose from 3rd to 1st among Dunedin hair salons in New Zealand. ## How did search popularity change for New Zealand Dunedin hair salons in September 2026? - In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches. - In September 2026, Loft Studio gained share of searches among Dunedin hair salons in New Zealand, from 19% to 21.2%. - In September 2026, Zaibatsu Hair Art lost share of searches among Dunedin hair salons in New Zealand, from 8.8% to 6%. - In September 2026, Klone Hair lost share of searches among Dunedin hair salons in New Zealand, from 15.6% to 14.1%. - In September 2026, Headquarters Hairdressing lost share of searches among Dunedin hair salons in New Zealand, from 5.9% to 4.9%. - In September 2026, Bellissima Hair lost share of searches among Dunedin hair salons in New Zealand, from 7.3% to 6.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin hair salons | 320 | 14.7% | 3 | | Nov 2025 | Dunedin hair salons | 390 | 19% | 1 | | Dec 2025 | Dunedin hair salons | 390 | 24.1% | 1 | | Jan 2026 | Dunedin hair salons | 390 | 21.7% | 1 | | Feb 2026 | Dunedin hair salons | 480 | 27.4% | 1 | | Mar 2026 | Dunedin hair salons | 590 | 28% | 1 | | Apr 2026 | Dunedin hair salons | 480 | 27.4% | 1 | | May 2026 | Dunedin hair salons | 480 | 24.2% | 1 | | Jun 2026 | Dunedin hair salons | 390 | 21.7% | 1 | | Jul 2026 | Dunedin hair salons | 390 | 21.5% | 1 | | Aug 2026 | Dunedin hair salons | 390 | 19% | 1 | | Sep 2026 | Dunedin hair salons | 390 | 21.2% | 1 | ## How are Loft Studio’s branded searches counted? Brandwave collects information about searches that people make online using Loft Studio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loft studio dunedin” ## Which Dunedin hair salons compete with Loft Studio? - [Klone Hair](/demand/nz/brands/klone-hair): Head-to-head: /demand/nz/compare/klone-hair-vs-loft-studio-dunedin - [The Curl Alchemist](/demand/nz/brands/the-curl-alchemist): Head-to-head: /demand/nz/compare/loft-studio-dunedin-vs-the-curl-alchemist - [Zen Hair](/demand/nz/brands/zen-hair-dunedin): Head-to-head: /demand/nz/compare/loft-studio-dunedin-vs-zen-hair-dunedin - [HairVn Hairdressing](/demand/nz/brands/hairvn-hairdressing): Head-to-head: /demand/nz/compare/hairvn-hairdressing-vs-loft-studio-dunedin - [Aurum Hairstylists](/demand/nz/brands/aurum-hairstylists): Head-to-head: /demand/nz/compare/aurum-hairstylists-vs-loft-studio-dunedin - [Vivo Hair](/demand/nz/brands/vivo-hair) - [Bellissima Hair](/demand/nz/brands/bellissima-hair) - [Zaibatsu Hair Art](/demand/nz/brands/zaibatsu-hair-art) - [Headquarters Hairdressing](/demand/nz/brands/headquarters-hairdressing) - [Pure Hairdressing](/demand/nz/brands/pure-hairdressing) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Loft Studio: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/loft-studio-dunedin This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loft-studio-dunedin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.