--- title: "Loewe: search popularity in New Zealand" description: "A Spanish luxury fashion house owned by LVMH. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/loewe" publisher: "Brandwave" --- # Loewe: search popularity in New Zealand A Spanish luxury fashion house owned by LVMH. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Loewe - **Owned by**: LVMH - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among luxury fashion houses**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luxury fashion houses | 8 | 1.5% | 1.9K | | designer handbag labels | 7 | 2.5% | 1.9K | - [Luxury fashion houses](/demand/nz/categories/nz-luxury-fashion-houses) - [NZ designer handbag labels](/demand/nz/categories/nz-designer-leather-goods) ## Top luxury fashion houses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loewe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Loewe is the eighth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Louis Vuitton | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Chanel | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Saint Laurent | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Dior | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Prada | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Hermès | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Bottega Veneta | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Loewe | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | 9th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about luxury fashion houses - Asked ChatGPT "Which luxury fashion house brand should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton, 4. Bottega Veneta, 5. Prada - Asked ChatGPT "What are the best luxury fashion house brands in New Zealand?": 1. Chanel, 2. Louis Vuitton, 3. Prada, 4. Bottega Veneta, 5. Saint Laurent, 6. Dior, 7. Loewe, 8. Gucci - Asked ChatGPT "What's the best luxury fashion house brand in New Zealand for designer clothing?": 1. Chanel, 2. Dior, 3. Gucci, 4. Prada - Searched Google, AI Overview "luxury fashion brands": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Gucci, 6. Prada, 7. Saint Laurent - Searched Google, AI Overview "luxury clothing brand": 1. Louis Vuitton, 2. Chanel, 3. Hermès, 4. Dior, 5. Saint Laurent, 6. Gucci, 7. Prada, 8. Bottega Veneta Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Loewe changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Loewe in New Zealand fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, Loewe’s share of searches among luxury fashion houses in New Zealand held steady, from 2% to 1.5%. - Across the 12 months ending September 2026, Loewe’s share of searches among designer handbag labels in New Zealand decreased from 3% to 2.5%. - Across the 12 months ending September 2026, Loewe’s share of searches among designer handbag labels in New Zealand peaked at 3% in October 2025 and was lowest at 1.9% in December 2025. ## How did search popularity change for New Zealand luxury fashion houses in September 2026? - In September 2026, Louis Vuitton gained share of searches among luxury fashion houses in New Zealand, from 25.4% to 27.1%. - In September 2026, Saint Laurent gained share of searches among luxury fashion houses in New Zealand, from 11.6% to 12.7%. - In September 2026, Gucci gained share of searches among luxury fashion houses in New Zealand, from 14.5% to 15.1%. - In September 2026, Chanel lost share of searches among luxury fashion houses in New Zealand, from 18.2% to 16.6%. - In September 2026, Dior lost share of searches among luxury fashion houses in New Zealand, from 5.3% to 4.4%. - In September 2026, Hermès lost share of searches among luxury fashion houses in New Zealand, from 8.2% to 7.5%. ## How did search popularity change for New Zealand designer handbag labels in September 2026? - In September 2026, Louis Vuitton gained share of searches among designer handbag labels in New Zealand, from 41.9% to 44%. - In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%. - In September 2026, Deadly Ponies lost share of searches among designer handbag labels in New Zealand, from 12.4% to 10.6%. - In September 2026, Yu Mei lost share of searches among designer handbag labels in New Zealand, from 6.9% to 5.7%. - In September 2026, Status Anxiety lost share of searches among designer handbag labels in New Zealand, from 7.8% to 6.8%. - Estimated monthly branded searches for Loewe in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luxury fashion houses | 2.4K | 2% | 8 | | Nov 2025 | Luxury fashion houses | 1.9K | 1.4% | 8 | | Dec 2025 | Luxury fashion houses | 1.9K | 1.3% | 8 | | Jan 2026 | Luxury fashion houses | 1.9K | 1.5% | 8 | | Feb 2026 | Luxury fashion houses | 1.6K | 1.5% | 8 | | Mar 2026 | Luxury fashion houses | 1.6K | 1.4% | 8 | | Apr 2026 | Luxury fashion houses | 1.6K | 1.4% | 8 | | May 2026 | Luxury fashion houses | 1.9K | 1.4% | 8 | | Jun 2026 | Luxury fashion houses | 1.9K | 1.5% | 8 | | Jul 2026 | Luxury fashion houses | 1.6K | 1.3% | 8 | | Aug 2026 | Luxury fashion houses | 1.9K | 1.5% | 8 | | Sep 2026 | Luxury fashion houses | 1.9K | 1.5% | 8 | | Oct 2025 | designer handbag labels | 2.4K | 3% | 7 | | Nov 2025 | designer handbag labels | 1.9K | 2% | 7 | | Dec 2025 | designer handbag labels | 1.9K | 1.9% | 7 | | Jan 2026 | designer handbag labels | 1.9K | 2.3% | 7 | | Feb 2026 | designer handbag labels | 1.6K | 2.3% | 7 | | Mar 2026 | designer handbag labels | 1.6K | 2.1% | 7 | | Apr 2026 | designer handbag labels | 1.6K | 2.1% | 7 | | May 2026 | designer handbag labels | 1.9K | 2.3% | 7 | | Jun 2026 | designer handbag labels | 1.9K | 2.4% | 7 | | Jul 2026 | designer handbag labels | 1.6K | 2.1% | 7 | | Aug 2026 | designer handbag labels | 1.9K | 2.4% | 7 | | Sep 2026 | designer handbag labels | 1.9K | 2.5% | 7 | ## How are Loewe’s branded searches counted? Brandwave collects information about searches that people make online using Loewe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loewe” ## Which luxury fashion houses compete with Loewe? - [Louis Vuitton](/demand/nz/brands/louis-vuitton) - [Chanel](/demand/nz/brands/chanel) - [Gucci](/demand/nz/brands/gucci) - [Prada](/demand/nz/brands/prada): Head-to-head: /demand/nz/compare/loewe-vs-prada - [Saint Laurent](/demand/nz/brands/saint-laurent): Head-to-head: /demand/nz/compare/loewe-vs-saint-laurent - [Hermès](/demand/nz/brands/hermes): Head-to-head: /demand/nz/compare/hermes-vs-loewe - [Dior](/demand/nz/brands/dior): Head-to-head: /demand/nz/compare/dior-vs-loewe - [Bottega Veneta](/demand/nz/brands/bottega-veneta): Head-to-head: /demand/nz/compare/bottega-veneta-vs-loewe ## Who owns Loewe? Loewe is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand. - [LVMH](/demand/nz/companies/lvmh): Owns 9 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Loewe? Loewe is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Louis Vuitton, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Loewe: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/loewe This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loewe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.