--- title: "Lodge: search popularity in New Zealand" description: "An American maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lodge-cast-iron" publisher: "Brandwave" --- # Lodge: search popularity in New Zealand An American maker of cast iron cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lodge - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among grill pan brands**: 3.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grill pan brands | 6 | 3.1% | 480 | | Griddle pan brands | 7 | 3.1% | 480 | | Frying pan brands | 7 | 3.1% | 480 | | Cast iron skillet brands | 4 | 4.3% | 480 | - [Grill pan brands](/demand/nz/categories/nz-grill-pan-brands) - [Griddle pan brands](/demand/nz/categories/nz-griddle-pan-brands) - [Frying pan brands](/demand/nz/categories/nz-frying-pan-brands) - [Cast iron skillet brands](/demand/nz/categories/nz-cast-iron-skillet-brands) ## Top grill pan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Lodge is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scanpan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pyrolux | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about grill pan brands - Asked ChatGPT "Which grill pan brand should I buy in New Zealand?": 1. Lodge, 2. Scanpan, 3. Le Creuset, 4. Pyrolux - Asked ChatGPT "What are the best grill pan brands in New Zealand?": 1. Lodge, 2. Le Creuset, 3. Scanpan, 4. Pyrolux - Asked ChatGPT "What's the best grill pan brand in New Zealand for indoor grilling?": 1. Lodge, 2. Le Creuset, 3. Scanpan - Searched Google, AI Overview "grill pan nz": 1. Pyrolux, 2. Lodge, 3. Le Creuset - Searched Google, AI Overview "cast iron grill pan": 1. Lodge, 2. Le Creuset Not named in any answer: Ooni, Ninja and HexClad. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Lodge changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lodge in New Zealand rose from 390 to 480. - Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.3% in December 2025. - Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in December 2025. - Across the 12 months ending September 2026, Lodge’s share of searches among frying pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.4% in December 2025. - Across the 12 months ending September 2026, Lodge’s share of searches among cast iron skillet brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 3% in December 2025. ## How did search popularity change for New Zealand grill pan brands in September 2026? - In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%. - In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%. - Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. - Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026. ## How did search popularity change for New Zealand griddle pan brands in September 2026? - In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%. - In September 2026, Le Creuset gained share of searches among griddle pan brands in New Zealand, from 51.5% to 52.7%. - In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%. - Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. - Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026. - Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026. ## How did search popularity change for New Zealand frying pan brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among frying pan brands in New Zealand, with 8.3% of the searches. - In September 2026, Le Creuset gained share of searches among frying pan brands in New Zealand, from 52.2% to 53%. - In September 2026, HexClad gained share of searches among frying pan brands in New Zealand, from 4.1% to 4.7%. - In September 2026, Tefal lost share of searches among frying pan brands in New Zealand, from 9.8% to 8.1%. - In September 2026, Scanpan lost share of searches among frying pan brands in New Zealand, from 20.2% to 19.5%. - Circulon’s share of searches among frying pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026. ## How did search popularity change for New Zealand cast iron skillet brands in September 2026? - Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026. - Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026. - Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grill pan brands | 390 | 3.1% | 6 | | Nov 2025 | Grill pan brands | 480 | 2.4% | 6 | | Dec 2025 | Grill pan brands | 480 | 2.3% | 6 | | Jan 2026 | Grill pan brands | 480 | 3.1% | 6 | | Feb 2026 | Grill pan brands | 320 | 2.8% | 6 | | Mar 2026 | Grill pan brands | 390 | 3.1% | 6 | | Apr 2026 | Grill pan brands | 590 | 4.5% | 6 | | May 2026 | Grill pan brands | 480 | 3.4% | 6 | | Jun 2026 | Grill pan brands | 720 | 4.9% | 5 | | Jul 2026 | Grill pan brands | 720 | 4.7% | 5 | | Aug 2026 | Grill pan brands | 480 | 3.1% | 6 | | Sep 2026 | Grill pan brands | 480 | 3.1% | 6 | | Oct 2025 | Griddle pan brands | 390 | 3.1% | 7 | | Nov 2025 | Griddle pan brands | 480 | 2.7% | 7 | | Dec 2025 | Griddle pan brands | 480 | 2.5% | 7 | | Jan 2026 | Griddle pan brands | 480 | 3.2% | 7 | | Feb 2026 | Griddle pan brands | 320 | 2.8% | 7 | | Mar 2026 | Griddle pan brands | 390 | 2.9% | 7 | | Apr 2026 | Griddle pan brands | 590 | 4.3% | 5 | | May 2026 | Griddle pan brands | 480 | 3.2% | 7 | | Jun 2026 | Griddle pan brands | 720 | 4.7% | 5 | | Jul 2026 | Griddle pan brands | 720 | 4.5% | 5 | | Aug 2026 | Griddle pan brands | 480 | 3% | 7 | | Sep 2026 | Griddle pan brands | 480 | 3.1% | 7 | | Oct 2025 | Frying pan brands | 390 | 3.1% | 7 | | Nov 2025 | Frying pan brands | 480 | 2.7% | 7 | | Dec 2025 | Frying pan brands | 480 | 2.4% | 7 | | Jan 2026 | Frying pan brands | 480 | 3.2% | 7 | | Feb 2026 | Frying pan brands | 320 | 2.8% | 7 | | Mar 2026 | Frying pan brands | 390 | 3% | 7 | | Apr 2026 | Frying pan brands | 590 | 4.4% | 6 | | May 2026 | Frying pan brands | 480 | 3.3% | 7 | | Jun 2026 | Frying pan brands | 720 | 4.7% | 5 | | Jul 2026 | Frying pan brands | 720 | 4.5% | 5 | | Aug 2026 | Frying pan brands | 480 | 3% | 7 | | Sep 2026 | Frying pan brands | 480 | 3.1% | 7 | | Oct 2025 | Cast iron skillet brands | 390 | 4.2% | 4 | | Nov 2025 | Cast iron skillet brands | 480 | 3.2% | 4 | | Dec 2025 | Cast iron skillet brands | 480 | 3% | 4 | | Jan 2026 | Cast iron skillet brands | 480 | 4.4% | 4 | | Feb 2026 | Cast iron skillet brands | 320 | 3.8% | 4 | | Mar 2026 | Cast iron skillet brands | 390 | 3.9% | 4 | | Apr 2026 | Cast iron skillet brands | 590 | 6.5% | 3 | | May 2026 | Cast iron skillet brands | 480 | 4.7% | 4 | | Jun 2026 | Cast iron skillet brands | 720 | 6.9% | 3 | | Jul 2026 | Cast iron skillet brands | 720 | 6.7% | 3 | | Aug 2026 | Cast iron skillet brands | 480 | 4.3% | 4 | | Sep 2026 | Cast iron skillet brands | 480 | 4.3% | 4 | ## How are Lodge’s branded searches counted? Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lodge cast iron” ## Which grill pan brands compete with Lodge? - [Le Creuset](/demand/nz/brands/le-creuset) - [Scanpan](/demand/nz/brands/scanpan): Head-to-head: /demand/nz/compare/lodge-cast-iron-vs-scanpan - [Ooni](/demand/nz/brands/ooni): Head-to-head: /demand/nz/compare/lodge-cast-iron-vs-ooni - [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/lodge-cast-iron-vs-ninja-kitchen - [HexClad](/demand/nz/brands/hexclad): Head-to-head: /demand/nz/compare/hexclad-vs-lodge-cast-iron - [Pyrolux](/demand/nz/brands/pyrolux): Head-to-head: /demand/nz/compare/lodge-cast-iron-vs-pyrolux ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lodge: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.