--- title: "Loctite: search popularity in New Zealand" description: "Loctite makes adhesives and sealants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/loctite" publisher: "Brandwave" --- # Loctite: search popularity in New Zealand Loctite makes adhesives and sealants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Loctite - **Owned by**: Henkel AG & Co. KGaA - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among adhesive and sealant brands**: 19.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Adhesive and sealant brands | 1 | 19.4% | 1.3K | | Epoxy brands | 2 | 43% | 1.3K | - [Adhesive and sealant brands](/demand/nz/categories/nz-adhesive-and-sealant-brands) - [Epoxy brands](/demand/nz/categories/nz-epoxy-brands) ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Loctite was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Loctite is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Loctite changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Loctite in New Zealand held steady at 1.3K. - Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand decreased from 21.1% to 19.4%. - Across the 12 months ending September 2026, Loctite’s share of searches among adhesive and sealant brands in New Zealand peaked at 21.1% in October 2025 and was lowest at 16.3% in July 2026. - Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand decreased from 48.7% to 43%. - Across the 12 months ending September 2026, Loctite’s share of searches among epoxy brands in New Zealand peaked at 48.7% in October 2025 and was lowest at 41.5% in November 2025. - Across the 12 months ending September 2026, Loctite fell from 1st to 2nd among epoxy brands in New Zealand. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Gorilla Glue overtook Selleys and Liquid Nails to rank 2nd among adhesive and sealant brands in New Zealand, with 19.3% of the searches. - In September 2026, Bostik lost share of searches among adhesive and sealant brands in New Zealand, from 7.4% to 5.8%. - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. - In September 2026, Loctite lost share of searches among adhesive and sealant brands in New Zealand, from 20.2% to 19.4%. - Araldite’s share of searches among adhesive and sealant brands in New Zealand has lost ground for 3 months in a row, from 16.1% to 14.5% in September 2026. - In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## How did search popularity change for New Zealand epoxy brands in September 2026? - In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches. - In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%. - In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%. - In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Adhesive and sealant brands | 1.3K | 21.1% | 1 | | Nov 2025 | Adhesive and sealant brands | 1K | 17.8% | 4 | | Dec 2025 | Adhesive and sealant brands | 1K | 18.4% | 2 | | Jan 2026 | Adhesive and sealant brands | 1K | 17.1% | 4 | | Feb 2026 | Adhesive and sealant brands | 1K | 18.1% | 3 | | Mar 2026 | Adhesive and sealant brands | 1K | 16.7% | 5 | | Apr 2026 | Adhesive and sealant brands | 1K | 17.4% | 3 | | May 2026 | Adhesive and sealant brands | 1K | 17.2% | 3 | | Jun 2026 | Adhesive and sealant brands | 1K | 16.6% | 3 | | Jul 2026 | Adhesive and sealant brands | 1K | 16.3% | 4 | | Aug 2026 | Adhesive and sealant brands | 1.3K | 20.2% | 1 | | Sep 2026 | Adhesive and sealant brands | 1.3K | 19.4% | 1 | | Oct 2025 | Epoxy brands | 1.3K | 48.7% | 1 | | Nov 2025 | Epoxy brands | 1K | 41.5% | 2 | | Dec 2025 | Epoxy brands | 1K | 42.9% | 1 | | Jan 2026 | Epoxy brands | 1K | 42.6% | 1 | | Feb 2026 | Epoxy brands | 1K | 43.9% | 1 | | Mar 2026 | Epoxy brands | 1K | 41.7% | 2 | | Apr 2026 | Epoxy brands | 1K | 43.7% | 1 | | May 2026 | Epoxy brands | 1K | 43.1% | 1 | | Jun 2026 | Epoxy brands | 1K | 43.7% | 1 | | Jul 2026 | Epoxy brands | 1K | 42% | 2 | | Aug 2026 | Epoxy brands | 1.3K | 46.8% | 1 | | Sep 2026 | Epoxy brands | 1.3K | 43% | 2 | ## How are Loctite’s branded searches counted? Brandwave collects information about searches that people make online using Loctite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “araldite loctite” - “loctite” - “loctite araldite” - “loctite liquid nails” ## Which adhesive and sealant brands compete with Loctite? - [Gorilla Glue](/demand/nz/brands/gorilla-glue): Head-to-head: /demand/nz/compare/gorilla-glue-vs-loctite - [Liquid Nails](/demand/nz/brands/liquid-nails): Head-to-head: /demand/nz/compare/liquid-nails-vs-loctite - [Selleys](/demand/nz/brands/selleys): Head-to-head: /demand/nz/compare/loctite-vs-selleys - [Araldite](/demand/nz/brands/araldite): Head-to-head: /demand/nz/compare/araldite-vs-loctite - [Bostik](/demand/nz/brands/bostik): Head-to-head: /demand/nz/compare/bostik-vs-loctite - [Holdfast](/demand/nz/brands/holdfast) - [Parfix](/demand/nz/brands/parfix) - [Tarzan's Grip](/demand/nz/brands/tarzans-grip) - [Sika](/demand/nz/brands/sika) ## Who owns Loctite? Loctite is owned by Henkel AG & Co. KGaA. Brandwave does not track any other brands owned by Henkel AG & Co. KGaA. - [Henkel AG & Co. KGaA](/demand/nz/companies/henkel): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Loctite? Loctite is owned by Henkel AG & Co. KGaA. Brandwave does not track any other brands owned by Henkel AG & Co. KGaA. ## Cite this page Brandwave. "Loctite: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/loctite This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loctite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.