--- title: "How popular is Localo? Searches and AI answers in New Zealand" description: "Localo is a local SEO platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/localo" publisher: "Brandwave" --- # How popular is Localo? Searches and AI answers in New Zealand Localo is a local SEO platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Localo - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among local SEO platforms**: 21.9% ## Where does Localo compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Local SEO platforms | 2 | 21.9% | 70 | - [Local SEO platforms](/demand/nz/categories/nz-local-seo-platforms) ## Top local SEO platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Localo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Localo is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Whitespark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Local | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Local Falcon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Localo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yext | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about local SEO platforms - Asked ChatGPT "Which local SEO platform should I use in New Zealand?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark - Asked ChatGPT "What are the best local SEO platforms in New Zealand?": 1. Semrush Local, 2. BrightLocal, 3. Local Falcon, 4. Whitespark, 5. Yext - Asked ChatGPT "What's the best local SEO platform in New Zealand for local listings?": 1. Whitespark, 2. BrightLocal, 3. Semrush Local, 4. Yext - Searched Google, AI Overview "best local seo software": 1. BrightLocal, 2. Local Falcon, 3. Localo, 4. Whitespark, 5. Local Viking, 6. Yext - Searched Google, AI Overview "citation management tool": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Localo changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Localo in New Zealand fell from 110 to 70. - Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand decreased from 39.3% to 21.9%. - Across the 12 months ending October 2026, Localo’s share of searches among local SEO platforms in New Zealand peaked at 48.6% in February 2026 and was lowest at 21.9% in October 2026. - Across the 12 months ending October 2026, Localo fell from 1st to 2nd among local SEO platforms in New Zealand. ## How did search popularity change for New Zealand local SEO platforms in October 2026? - In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches. - In October 2026, Local Viking overtook Yext to rank 5th among local SEO platforms in New Zealand, with 3.1% of the searches. - In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%. - In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%. - In October 2026, Yext lost share of searches among local SEO platforms in New Zealand, from 9.8% to 3.1%. - In October 2026, Semrush Local lost share of searches among local SEO platforms in New Zealand, from 2.4% to 0%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Local SEO platforms | 110 | 39.3% | 1 | | Dec 2025 | Local SEO platforms | 90 | 39.1% | 1 | | Jan 2026 | Local SEO platforms | 110 | 40.7% | 1 | | Feb 2026 | Local SEO platforms | 170 | 48.6% | 1 | | Mar 2026 | Local SEO platforms | 90 | 29% | 2 | | Apr 2026 | Local SEO platforms | 110 | 33.3% | 1 | | May 2026 | Local SEO platforms | 110 | 36.7% | 1 | | Jun 2026 | Local SEO platforms | 90 | 29% | 2 | | Jul 2026 | Local SEO platforms | 90 | 33.3% | 1 | | Aug 2026 | Local SEO platforms | 70 | 23.3% | 2 | | Sep 2026 | Local SEO platforms | 90 | 22% | 3 | | Oct 2026 | Local SEO platforms | 70 | 21.9% | 2 | ## How are Localo’s branded searches counted? Brandwave collects information about searches that people make online using Localo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “localo” ## Which local SEO platforms compete with Localo? - [Whitespark](/demand/nz/brands/whitespark): Head-to-head: /demand/nz/compare/localo-vs-whitespark - [BrightLocal](/demand/nz/brands/brightlocal): Head-to-head: /demand/nz/compare/brightlocal-vs-localo - [Local Falcon](/demand/nz/brands/local-falcon): Head-to-head: /demand/nz/compare/local-falcon-vs-localo - [Local Viking](/demand/nz/brands/local-viking): Head-to-head: /demand/nz/compare/local-viking-vs-localo - [Yext](/demand/nz/brands/yext): Head-to-head: /demand/nz/compare/localo-vs-yext - [Semrush Local](/demand/nz/brands/semrush-local) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Localo? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/localo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/localo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.