--- title: "How popular is Localize? Searches and AI answers in New Zealand" description: "Localize is a website localization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/localize" publisher: "Brandwave" --- # How popular is Localize? Searches and AI answers in New Zealand Localize is a website localization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Localize - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among website localization platforms**: 42.9% ## Where does Localize compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Website localization platforms | 1 | 42.9% | 90 | - [Website localization platforms](/demand/nz/categories/nz-website-localization-platforms) ## Top website localization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Localize was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Localize is the sixth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weglot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lokalise | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | TranslatePress | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Crowdin | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Phrase | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Localize | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about website localization platforms - Asked ChatGPT "Which website localization platform should I use in New Zealand?": 1. Weglot, 2. Lokalise, 3. Crowdin, 4. Phrase - Asked ChatGPT "What are the best website localization platforms in New Zealand?": 1. Weglot, 2. Lokalise, 3. TranslatePress, 4. Crowdin, 5. Phrase, 6. Localize - Asked ChatGPT "What's the best website localization platform in New Zealand for multiple languages?": 1. Weglot, 2. TranslatePress, 3. Localize, 4. Lokalise - Searched Google, AI Overview "website translation tool": 1. Weglot, 2. TranslatePress - Searched Google, AI Overview "localisation platform": 1. Lokalise, 2. Phrase, 3. Crowdin, 4. Localize Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Localize changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Localize in New Zealand rose from 50 to 90. - Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand increased from 17.9% to 42.9%. - Across the 12 months ending October 2026, Localize’s share of searches among website localization platforms in New Zealand peaked at 45.2% in March 2026 and was lowest at 16.7% in December 2025. - Across the 12 months ending October 2026, Localize rose from 4th to 1st among website localization platforms in New Zealand. ## How did search popularity change for New Zealand website localization platforms in October 2026? - In October 2026, Localize gained share of searches among website localization platforms in New Zealand, from 33.3% to 42.9%. - In October 2026, Weglot gained share of searches among website localization platforms in New Zealand, from 18.5% to 23.8%. - In October 2026, Crowdin gained share of searches among website localization platforms in New Zealand, from 14.8% to 19%. - In October 2026, Phrase lost share of searches among website localization platforms in New Zealand, from 14.8% to 4.8%. - In October 2026, Lokalise lost share of searches among website localization platforms in New Zealand, from 11.1% to 4.8%. - In October 2026, TranslatePress lost share of searches among website localization platforms in New Zealand, from 7.4% to 4.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Website localization platforms | 50 | 17.9% | 4 | | Dec 2025 | Website localization platforms | 30 | 16.7% | 4 | | Jan 2026 | Website localization platforms | 40 | 21.1% | 3 | | Feb 2026 | Website localization platforms | 50 | 19.2% | 3 | | Mar 2026 | Website localization platforms | 140 | 45.2% | 1 | | Apr 2026 | Website localization platforms | 50 | 21.7% | 3 | | May 2026 | Website localization platforms | 90 | 34.6% | 1 | | Jun 2026 | Website localization platforms | 70 | 30.4% | 1 | | Jul 2026 | Website localization platforms | 50 | 22.7% | 2 | | Aug 2026 | Website localization platforms | 70 | 35% | 1 | | Sep 2026 | Website localization platforms | 90 | 33.3% | 1 | | Oct 2026 | Website localization platforms | 90 | 42.9% | 1 | ## How are Localize’s branded searches counted? Brandwave collects information about searches that people make online using Localize’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “localize” ## Which website localization platforms compete with Localize? - [Weglot](/demand/nz/brands/weglot): Head-to-head: /demand/nz/compare/localize-vs-weglot - [Crowdin](/demand/nz/brands/crowdin): Head-to-head: /demand/nz/compare/crowdin-vs-localize - [Lokalise](/demand/nz/brands/lokalise): Head-to-head: /demand/nz/compare/localize-vs-lokalise - [Phrase](/demand/nz/brands/phrase): Head-to-head: /demand/nz/compare/localize-vs-phrase - [TranslatePress](/demand/nz/brands/translatepress): Head-to-head: /demand/nz/compare/localize-vs-translatepress ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Localize? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/localize This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/localize. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.