--- title: "Loan Market: search popularity and Share of Search in New Zealand" description: "A mortgage adviser network with franchised advisers across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/loan-market" publisher: "Brandwave" --- # Loan Market: search popularity and Share of Search in New Zealand A mortgage adviser network with franchised advisers across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Loan Market - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among blenheim mortgage advisers**: 20.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Blenheim mortgage advisers | 2 | 20.6% | 1.7K | | mortgage advisers | 3 | 7.6% | 1.7K | | Queenstown mortgage advisers | 1 | 51.5% | 1.7K | - [Blenheim mortgage advisers](/demand/nz/categories/nz-blenheim-mortgage-advisers) - [New Zealand mortgage advisers](/demand/nz/categories/nz-mortgage-advisers) - [Queenstown mortgage advisers](/demand/nz/categories/nz-queenstown-mortgage-advisers) ## How has branded search demand for Loan Market changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Loan Market in New Zealand held steady at 1.7K. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand increased from 18.7% to 20.6%. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among blenheim mortgage advisers in New Zealand peaked at 21% in June 2026 and was lowest at 17.7% in January 2026. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand increased from 6.5% to 7.6%. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among mortgage advisers in New Zealand peaked at 7.6% in August 2026 and was lowest at 6.3% in December 2025. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 53.2% in December 2025 and was lowest at 44.6% in January 2026. ## How did search popularity change for New Zealand blenheim mortgage advisers in August 2026? - In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%. - In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%. - In August 2026, In-House Mortgages rose from 5th to 4th among blenheim mortgage advisers in New Zealand. - In August 2026, Mortgage Pundit fell from 4th to 5th among blenheim mortgage advisers in New Zealand. - Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026. ## How did search popularity change for New Zealand mortgage advisers in August 2026? - In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%. - In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%. - In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%. - In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%. - In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%. - In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%. - In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%. - In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%. - In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%. - In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Blenheim mortgage advisers | 1.7K | 18.7% | 2 | | Nov 2025 | Blenheim mortgage advisers | 1.6K | 18.4% | 2 | | Dec 2025 | Blenheim mortgage advisers | 1.2K | 17.9% | 2 | | Jan 2026 | Blenheim mortgage advisers | 1.4K | 17.7% | 2 | | Feb 2026 | Blenheim mortgage advisers | 1.8K | 19.4% | 2 | | Mar 2026 | Blenheim mortgage advisers | 1.8K | 20.3% | 2 | | Apr 2026 | Blenheim mortgage advisers | 1.5K | 20.6% | 2 | | May 2026 | Blenheim mortgage advisers | 1.6K | 19.8% | 2 | | Jun 2026 | Blenheim mortgage advisers | 1.5K | 21% | 2 | | Jul 2026 | Blenheim mortgage advisers | 1.5K | 18.9% | 2 | | Aug 2026 | Blenheim mortgage advisers | 1.7K | 20.6% | 2 | | Sep 2026 | Blenheim mortgage advisers | — | — | — | | Oct 2025 | mortgage advisers | 1.7K | 6.5% | 3 | | Nov 2025 | mortgage advisers | 1.6K | 6.7% | 4 | | Dec 2025 | mortgage advisers | 1.2K | 6.3% | 4 | | Jan 2026 | mortgage advisers | 1.4K | 6.3% | 3 | | Feb 2026 | mortgage advisers | 1.8K | 7% | 4 | | Mar 2026 | mortgage advisers | 1.8K | 7.1% | 3 | | Apr 2026 | mortgage advisers | 1.5K | 7.1% | 3 | | May 2026 | mortgage advisers | 1.6K | 7.1% | 3 | | Jun 2026 | mortgage advisers | 1.5K | 7.2% | 3 | | Jul 2026 | mortgage advisers | 1.5K | 7.2% | 3 | | Aug 2026 | mortgage advisers | 1.7K | 7.6% | 3 | | Sep 2026 | mortgage advisers | — | — | — | | Oct 2025 | Queenstown mortgage advisers | 1.7K | 51.1% | 1 | | Nov 2025 | Queenstown mortgage advisers | 1.6K | 52.4% | 1 | | Dec 2025 | Queenstown mortgage advisers | 1.2K | 53.2% | 1 | | Jan 2026 | Queenstown mortgage advisers | 1.4K | 44.6% | 1 | | Feb 2026 | Queenstown mortgage advisers | 1.8K | 52.7% | 1 | | Mar 2026 | Queenstown mortgage advisers | 1.8K | 49.7% | 1 | | Apr 2026 | Queenstown mortgage advisers | 1.5K | 46.8% | 1 | | May 2026 | Queenstown mortgage advisers | 1.6K | 49.8% | 1 | | Jun 2026 | Queenstown mortgage advisers | 1.5K | 45.2% | 1 | | Jul 2026 | Queenstown mortgage advisers | 1.5K | 52.2% | 1 | | Aug 2026 | Queenstown mortgage advisers | 1.7K | 51.5% | 1 | | Sep 2026 | Queenstown mortgage advisers | — | — | — | ## How is Loan Market measured? Brandwave collects information about searches that people make online using Loan Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “loan market” - “loan market agile” - “loan market auckland” - “loan market blenheim” - “loan market christchurch” - “loan market hamilton” - “loan market mortgage brokers” - “loan market new zealand” - “loan market nz” - “loan market queenstown” - “loan market tauranga” - “loanmarket” ## Which blenheim mortgage advisers compete with Loan Market? - [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/loan-market-vs-nzhl - [Mortgage Room](/demand/nz/brands/mortgage-room): Head-to-head: /demand/nz/compare/loan-market-vs-mortgage-room - [In-House Mortgages](/demand/nz/brands/in-house-mortgages): Head-to-head: /demand/nz/compare/in-house-mortgages-vs-loan-market - [Mortgage Pundit](/demand/nz/brands/mortgage-pundit): Head-to-head: /demand/nz/compare/loan-market-vs-mortgage-pundit - [Mike Walker Mortgages](/demand/nz/brands/mike-walker-mortgages): Head-to-head: /demand/nz/compare/loan-market-vs-mike-walker-mortgages ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Loan Market: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/loan-market This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/loan-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.