--- title: "Living Earth: search popularity in New Zealand" description: "Living Earth is a compost brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/living-earth" publisher: "Brandwave" --- # Living Earth: search popularity in New Zealand Living Earth is a compost brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Living Earth - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among garden product brands**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Garden product brands | 5 | 5.4% | 390 | - [Garden product brands](/demand/nz/categories/nz-garden-product-brands) ## Top garden product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Living Earth did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yates | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tui Garden | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Kiwicare | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Daltons | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Seasol | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Living Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GroSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden product brands - Asked ChatGPT "Which garden product brand should I buy in New Zealand?": 1. Yates, 2. Tui Garden, 3. Kiwicare, 4. Seasol - Asked ChatGPT "What are the best garden product brands in New Zealand?": 1. Yates, 2. Tui Garden, 3. Daltons, 4. Seasol, 5. Kiwicare - Asked ChatGPT "What's the best garden product brand in New Zealand for healthy plants?": 1. Yates, 2. Daltons, 3. Tui Garden - Searched Google, AI Overview "weed killer nz": 1. Kiwicare, 2. Yates - Searched Google, AI Overview "garden fertiliser nz": 1. Yates Not named in any answer: Living Earth and GroSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Living Earth changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Living Earth in New Zealand fell from 880 to 390. - Across the 12 months ending September 2026, Living Earth’s share of searches among garden product brands in New Zealand decreased from 11.4% to 5.4%. - Across the 12 months ending September 2026, Living Earth’s share of searches among garden product brands in New Zealand peaked at 13.9% in February 2026 and was lowest at 5.4% in September 2026. ## How did search popularity change for New Zealand garden product brands in September 2026? - In September 2026, Tui Garden gained share of searches among garden product brands in New Zealand, from 19.7% to 22.2%. - In September 2026, Kiwicare gained share of searches among garden product brands in New Zealand, from 11.9% to 13.1%. - In September 2026, Seasol gained share of searches among garden product brands in New Zealand, from 3.8% to 4.4%. - In September 2026, Yates lost share of searches among garden product brands in New Zealand, from 11% to 9.1%. - In September 2026, Living Earth lost share of searches among garden product brands in New Zealand, from 7% to 5.4%. - In September 2026, Daltons lost share of searches among garden product brands in New Zealand, from 44.4% to 43.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garden product brands | 880 | 11.4% | 5 | | Nov 2025 | Garden product brands | 720 | 10.7% | 5 | | Dec 2025 | Garden product brands | 720 | 13% | 4 | | Jan 2026 | Garden product brands | 720 | 12.1% | 4 | | Feb 2026 | Garden product brands | 720 | 13.9% | 4 | | Mar 2026 | Garden product brands | 720 | 12.3% | 4 | | Apr 2026 | Garden product brands | 590 | 11.2% | 4 | | May 2026 | Garden product brands | 390 | 8.1% | 5 | | Jun 2026 | Garden product brands | 480 | 10.9% | 5 | | Jul 2026 | Garden product brands | 390 | 8.6% | 5 | | Aug 2026 | Garden product brands | 390 | 7% | 5 | | Sep 2026 | Garden product brands | 390 | 5.4% | 5 | ## How are Living Earth’s branded searches counted? Brandwave collects information about searches that people make online using Living Earth’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “living earth” ## Which garden product brands compete with Living Earth? - [Daltons](/demand/nz/brands/daltons) - [Tui Garden](/demand/nz/brands/tui-garden): Head-to-head: /demand/nz/compare/living-earth-vs-tui-garden - [Kiwicare](/demand/nz/brands/kiwicare): Head-to-head: /demand/nz/compare/kiwicare-vs-living-earth - [Yates](/demand/nz/brands/yates): Head-to-head: /demand/nz/compare/living-earth-vs-yates - [Seasol](/demand/nz/brands/seasol): Head-to-head: /demand/nz/compare/living-earth-vs-seasol - [GroSafe](/demand/nz/brands/grosafe): Head-to-head: /demand/nz/compare/grosafe-vs-living-earth ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Living Earth: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/living-earth This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/living-earth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.