--- title: "Liquid I.V.: search popularity and Share of Search in New Zealand" description: "A hydration brand offering flavored electrolyte drink mixes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/liquid-iv" publisher: "Brandwave" --- # Liquid I.V.: search popularity and Share of Search in New Zealand A hydration brand offering flavored electrolyte drink mixes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Liquid I.V. - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among electrolyte and hydration brands**: 13.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Electrolyte and hydration brands | 2 | 13.3% | 1.1K | | Sports and hydration drink brands | 5 | 5.3% | 1.1K | - [Electrolyte and hydration brands](/demand/nz/categories/nz-electrolyte-brands) - [Sports and hydration drink brands](/demand/nz/categories/nz-sports-drink-brands) ## How has branded search demand for Liquid I.V. changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Liquid I.V. in New Zealand rose from 970 to 1.1K. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand decreased from 16.4% to 13.3%. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands in New Zealand peaked at 27.7% in June 2026 and was lowest at 13.1% in December 2025. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand decreased from 6.7% to 5.3%. - Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 11.9% in June 2026 and was lowest at 5.3% in August 2026. ## How did search popularity change for New Zealand electrolyte and hydration brands in August 2026? - In August 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands in New Zealand, from 65.6% to 75%. - In August 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 18.9% to 13.3%. - In August 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 12.8% to 10%. - In August 2026, Nuun lost estimated Share of Search among electrolyte and hydration brands in New Zealand, from 2.7% to 1.6%. ## How did search popularity change for New Zealand sports and hydration drink brands in August 2026? - In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%. - In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%. - In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%. - In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%. - In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolyte and hydration brands | 970 | 16.4% | 2 | | Nov 2025 | Electrolyte and hydration brands | 1K | 14.6% | 2 | | Dec 2025 | Electrolyte and hydration brands | 920 | 13.1% | 2 | | Jan 2026 | Electrolyte and hydration brands | 1.1K | 14.4% | 3 | | Feb 2026 | Electrolyte and hydration brands | 1K | 15.1% | 2 | | Mar 2026 | Electrolyte and hydration brands | 1.4K | 19.1% | 2 | | Apr 2026 | Electrolyte and hydration brands | 970 | 16.1% | 2 | | May 2026 | Electrolyte and hydration brands | 1.1K | 17.5% | 2 | | Jun 2026 | Electrolyte and hydration brands | 2K | 27.7% | 2 | | Jul 2026 | Electrolyte and hydration brands | 1.4K | 18.9% | 2 | | Aug 2026 | Electrolyte and hydration brands | 1.1K | 13.3% | 2 | | Sep 2026 | Electrolyte and hydration brands | — | — | — | | Oct 2025 | Sports and hydration drink brands | 970 | 6.7% | 5 | | Nov 2025 | Sports and hydration drink brands | 1K | 6.3% | 5 | | Dec 2025 | Sports and hydration drink brands | 920 | 6.2% | 5 | | Jan 2026 | Sports and hydration drink brands | 1.1K | 7% | 5 | | Feb 2026 | Sports and hydration drink brands | 1K | 6.4% | 5 | | Mar 2026 | Sports and hydration drink brands | 1.4K | 8% | 5 | | Apr 2026 | Sports and hydration drink brands | 970 | 6.9% | 5 | | May 2026 | Sports and hydration drink brands | 1.1K | 6.7% | 5 | | Jun 2026 | Sports and hydration drink brands | 2K | 11.9% | 4 | | Jul 2026 | Sports and hydration drink brands | 1.4K | 8.9% | 5 | | Aug 2026 | Sports and hydration drink brands | 1.1K | 5.3% | 5 | | Sep 2026 | Sports and hydration drink brands | — | — | — | ## How is Liquid I.V. measured? Brandwave collects information about searches that people make online using Liquid I.V.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “liquid i v” - “liquid i v electrolytes” - “liquid i v hydration” - “liquid i v near me” - “liquid i v new zealand” - “liquid i v nz” - “liquid i v sports drink” - “liquid iv” - “liquid iv com” - “liquid iv electrolytes” - “liquidiv” - “liquidiv hydration” ## Which electrolyte and hydration brands compete with Liquid I.V.? - [Hydralyte](/demand/nz/brands/hydralyte): Head-to-head: /demand/nz/compare/hydralyte-vs-liquid-iv - [LMNT](/demand/nz/brands/lmnt): Head-to-head: /demand/nz/compare/liquid-iv-vs-lmnt - [Nuun](/demand/nz/brands/nuun): Head-to-head: /demand/nz/compare/liquid-iv-vs-nuun ## Who owns Liquid I.V.? Liquid I.V. is owned by Unilever. Brandwave also tracks Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Liquid I.V.? Liquid I.V. is owned by Unilever. Brandwave also tracks Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Liquid I.V.: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/liquid-iv This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/liquid-iv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.