--- title: "Lipton: search popularity and Share of Search in New Zealand" description: "Lipton is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lipton" publisher: "Brandwave" --- # Lipton: search popularity and Share of Search in New Zealand Lipton is a tea brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lipton - **Owned by**: Unilever - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among iced tea brands**: 60.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Iced tea brands | 1 | 60.4% | 2.3K | | Tea brands | 4 | 13.1% | 2.3K | - [Iced tea brands](/demand/nz/categories/nz-ice-tea-brands) - [Tea brands](/demand/nz/categories/nz-tea-brands) ## How has branded search demand for Lipton changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Lipton in New Zealand rose from 1.3K to 2.3K. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand increased from 52.8% to 60.4%. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand peaked at 69.7% in July 2026 and was lowest at 52.8% in October 2025. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand increased from 8.9% to 13.1%. - Across the 11 months ending August 2026, Lipton’s estimated Share of Search among tea brands in New Zealand peaked at 15.8% in July 2026 and was lowest at 6.9% in December 2025. ## How did search popularity change for New Zealand iced tea brands in August 2026? - In August 2026, Arizona gained estimated Share of Search among iced tea brands in New Zealand, from 22.6% to 31.2%. - In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%. - In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%. ## How did search popularity change for New Zealand tea brands in August 2026? - In August 2026, Healtheries gained estimated Share of Search among tea brands in New Zealand, from 24.1% to 27.2%. - In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%. - In August 2026, Lipton lost estimated Share of Search among tea brands in New Zealand, from 15.8% to 13.1%. - In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%. - Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026. - Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Iced tea brands | 1.3K | 52.8% | 1 | | Nov 2025 | Iced tea brands | 1.3K | 53% | 1 | | Dec 2025 | Iced tea brands | 1.2K | 56.3% | 1 | | Jan 2026 | Iced tea brands | 1.5K | 58% | 1 | | Feb 2026 | Iced tea brands | 1.4K | 57.5% | 1 | | Mar 2026 | Iced tea brands | 1.6K | 58.2% | 1 | | Apr 2026 | Iced tea brands | 1.2K | 53.2% | 1 | | May 2026 | Iced tea brands | 1.7K | 61.2% | 1 | | Jun 2026 | Iced tea brands | 2.2K | 64.5% | 1 | | Jul 2026 | Iced tea brands | 2.6K | 69.7% | 1 | | Aug 2026 | Iced tea brands | 2.3K | 60.4% | 1 | | Sep 2026 | Iced tea brands | — | — | — | | Oct 2025 | Tea brands | 1.3K | 8.9% | 4 | | Nov 2025 | Tea brands | 1.3K | 8.1% | 4 | | Dec 2025 | Tea brands | 1.2K | 6.9% | 4 | | Jan 2026 | Tea brands | 1.5K | 10.3% | 4 | | Feb 2026 | Tea brands | 1.4K | 10.9% | 4 | | Mar 2026 | Tea brands | 1.6K | 10.6% | 4 | | Apr 2026 | Tea brands | 1.2K | 8.7% | 5 | | May 2026 | Tea brands | 1.7K | 10.1% | 5 | | Jun 2026 | Tea brands | 2.2K | 12.7% | 4 | | Jul 2026 | Tea brands | 2.6K | 15.8% | 4 | | Aug 2026 | Tea brands | 2.3K | 13.1% | 4 | | Sep 2026 | Tea brands | — | — | — | ## How is Lipton measured? Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ice tea lemon lipton” - “iced peach tea lipton” - “lipton black tea” - “lipton black tea bags” - “lipton chai tea latte” - “lipton green tea” - “lipton ice tea” - “lipton ice tea near me” - “lipton ice tea nz” - “lipton ice tea sachet” - “lipton peach tea” - “lipton tea” - “lipton tea bags” - “lipton tea iced tea” - “tea powder lipton” ## Which iced tea brands compete with Lipton? - [Arizona](/demand/nz/brands/arizona): Head-to-head: /demand/nz/compare/arizona-vs-lipton - [Fuze Tea](/demand/nz/brands/fuze-tea): Head-to-head: /demand/nz/compare/fuze-tea-vs-lipton - [Pure Leaf](/demand/nz/brands/pure-leaf): Head-to-head: /demand/nz/compare/lipton-vs-pure-leaf ## Who owns Lipton? Lipton is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. - [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Lipton? Lipton is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Lipton: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lipton This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lipton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.