---
title: "Linktree: search popularity and Share of Search in New Zealand"
description: "A link-in-bio tool for creating a single landing page of links for social media profiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/linktree"
publisher: "Brandwave"
---

# Linktree: search popularity and Share of Search in New Zealand

A link-in-bio tool for creating a single landing page of links for social media profiles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Linktree
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among link in bio tools**: 88.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Link in bio tools | 1 | 88.3% | 5.6K |

- [Link in bio tools](/demand/nz/categories/nz-link-in-bio-tools)

## How has branded search demand for Linktree changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Linktree in New Zealand held steady, from 5.5K to 5.6K.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand increased from 85.5% to 88.3%.
- Across the 11 months ending August 2026, Linktree’s estimated Share of Search among link in bio tools in New Zealand peaked at 88.3% in November 2025 and was lowest at 81.2% in January 2026.

## How did search popularity change for New Zealand link in bio tools in August 2026?

- In August 2026, Linktree gained estimated Share of Search among link in bio tools in New Zealand, from 87.4% to 88.3%.
- In August 2026, Beacons lost estimated Share of Search among link in bio tools in New Zealand, from 4.4% to 3.5%.
- Estimated monthly branded searches for Later Linkin.bio in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Stan Store in New Zealand fell 33.3% over 11 measured months, from 750 to 500 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Link in bio tools | 5.5K | 85.5% | 1 |
| Nov 2025 | Link in bio tools | 5.5K | 88.3% | 1 |
| Dec 2025 | Link in bio tools | 4.5K | 82.3% | 1 |
| Jan 2026 | Link in bio tools | 5.5K | 81.2% | 1 |
| Feb 2026 | Link in bio tools | 5.5K | 85.2% | 1 |
| Mar 2026 | Link in bio tools | 6.7K | 86.2% | 1 |
| Apr 2026 | Link in bio tools | 5.5K | 84.3% | 1 |
| May 2026 | Link in bio tools | 5.5K | 86.7% | 1 |
| Jun 2026 | Link in bio tools | 5.5K | 86.8% | 1 |
| Jul 2026 | Link in bio tools | 5.6K | 87.4% | 1 |
| Aug 2026 | Link in bio tools | 5.6K | 88.3% | 1 |
| Sep 2026 | Link in bio tools | — | — | — |

## How is Linktree measured?

Brandwave collects information about searches that people make online using Linktree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “linktr ee”
- “linktree”
- “linktree free”
- “linktree link in bio”
- “linktree nz”
- “linktree online”

## Which link in bio tools compete with Linktree?

- [Stan Store](/demand/nz/brands/stan-store): Head-to-head: /demand/nz/compare/linktree-vs-stan-store
- [Beacons](/demand/nz/brands/beacons): Head-to-head: /demand/nz/compare/beacons-vs-linktree
- [Later Linkin.bio](/demand/nz/brands/later-linkin-bio): Head-to-head: /demand/nz/compare/later-linkin-bio-vs-linktree

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Linktree: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/linktree

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/linktree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.