--- title: "LinkedIn Sales Navigator: search popularity in New Zealand" description: "LinkedIn's prospecting tool for B2B sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/linkedin-sales-navigator" publisher: "Brandwave" --- # LinkedIn Sales Navigator: search popularity in New Zealand LinkedIn's prospecting tool for B2B sales teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LinkedIn Sales Navigator - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among B2B sales intelligence platforms**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B sales intelligence platforms | 5 | 4.9% | 70 | - [B2B sales intelligence platforms](/demand/nz/categories/nz-b2b-sales-intelligence-platforms) ## Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. LinkedIn Sales Navigator is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cognism | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about B2B sales intelligence platforms - Asked ChatGPT "Which B2B sales intelligence platform should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. ZoomInfo - Asked ChatGPT "What are the best B2B sales intelligence platforms in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. ZoomInfo, 6. Lusha - Asked ChatGPT "What's the best B2B sales intelligence platform in New Zealand for a sales team?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. Cognism, 4. ZoomInfo - Searched Google, AI Overview "b2b sales intelligence platforms": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Lusha - Searched Google, AI Overview "b2b lead generation software": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Cognism Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for LinkedIn Sales Navigator changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell from 140 to 70. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand decreased from 8.2% to 4.9%. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, ZoomInfo overtook Firmable and Lusha to become the leader among B2B sales intelligence platforms in New Zealand, with 33.6% of the searches. - In September 2026, Apollo gained share of searches among B2B sales intelligence platforms in New Zealand, from 7.9% to 9.8%. - In September 2026, Firmable lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 22.4%. - In September 2026, Lusha lost share of searches among B2B sales intelligence platforms in New Zealand, from 28.1% to 27.3%. - In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%. - Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B sales intelligence platforms | 140 | 8.2% | 5 | | Nov 2025 | B2B sales intelligence platforms | 90 | 5.1% | 5 | | Dec 2025 | B2B sales intelligence platforms | 70 | 5.5% | 5 | | Jan 2026 | B2B sales intelligence platforms | 110 | 5.9% | 5 | | Feb 2026 | B2B sales intelligence platforms | 110 | 6.6% | 5 | | Mar 2026 | B2B sales intelligence platforms | 110 | 5.3% | 5 | | Apr 2026 | B2B sales intelligence platforms | 90 | 5.4% | 5 | | May 2026 | B2B sales intelligence platforms | 90 | 5.5% | 5 | | Jun 2026 | B2B sales intelligence platforms | 90 | 5.6% | 5 | | Jul 2026 | B2B sales intelligence platforms | 90 | 6.3% | 5 | | Aug 2026 | B2B sales intelligence platforms | 70 | 5% | 5 | | Sep 2026 | B2B sales intelligence platforms | 70 | 4.9% | 5 | ## How are LinkedIn Sales Navigator’s branded searches counted? Brandwave collects information about searches that people make online using LinkedIn Sales Navigator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sales navigator” ## Which B2B sales intelligence platforms compete with LinkedIn Sales Navigator? - [ZoomInfo](/demand/nz/brands/zoominfo): Head-to-head: /demand/nz/compare/linkedin-sales-navigator-vs-zoominfo - [Lusha](/demand/nz/brands/lusha): Head-to-head: /demand/nz/compare/linkedin-sales-navigator-vs-lusha - [Firmable](/demand/nz/brands/firmable): Head-to-head: /demand/nz/compare/firmable-vs-linkedin-sales-navigator - [Apollo](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-linkedin-sales-navigator - [Cognism](/demand/nz/brands/cognism): Head-to-head: /demand/nz/compare/cognism-vs-linkedin-sales-navigator ## Who owns LinkedIn Sales Navigator? LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns LinkedIn Sales Navigator? LinkedIn Sales Navigator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "LinkedIn Sales Navigator: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.