---
title: "LinkedIn Learning: search popularity and Share of Search in New Zealand"
description: "LinkedIn Learning is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/linkedin-learning"
publisher: "Brandwave"
---

# LinkedIn Learning: search popularity and Share of Search in New Zealand

LinkedIn Learning is an online learning platform used by New Zealand learners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LinkedIn Learning
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online learning platforms**: 10.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online learning platforms | 4 | 10.8% | 3.4K |

- [Online learning platforms](/demand/nz/categories/nz-online-learning-platforms)

## How has branded search demand for LinkedIn Learning changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn Learning in New Zealand rose from 3.3K to 3.4K.
- Across the 11 months ending August 2026, LinkedIn Learning’s estimated Share of Search among online learning platforms in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.1% in May 2026.

## How did search popularity change for New Zealand online learning platforms in August 2026?

- In August 2026, Khan Academy gained estimated Share of Search among online learning platforms in New Zealand, from 38.8% to 43.2%.
- In August 2026, Coursera lost estimated Share of Search among online learning platforms in New Zealand, from 20% to 18.4%.
- In August 2026, edX lost estimated Share of Search among online learning platforms in New Zealand, from 4.3% to 2.7%.
- In August 2026, Udemy lost estimated Share of Search among online learning platforms in New Zealand, from 23.7% to 22.6%.
- Estimated monthly branded searches for Skillshare in New Zealand fell 15.8% over 11 measured months, from 760 to 640 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online learning platforms | 3.3K | 10.5% | 4 |
| Nov 2025 | Online learning platforms | 3.3K | 10.5% | 4 |
| Dec 2025 | Online learning platforms | 2.2K | 9.4% | 4 |
| Jan 2026 | Online learning platforms | 3.2K | 10.8% | 4 |
| Feb 2026 | Online learning platforms | 3.3K | 10.1% | 4 |
| Mar 2026 | Online learning platforms | 4K | 11.1% | 4 |
| Apr 2026 | Online learning platforms | 3.2K | 11% | 4 |
| May 2026 | Online learning platforms | 3.2K | 9.1% | 4 |
| Jun 2026 | Online learning platforms | 4K | 10.9% | 4 |
| Jul 2026 | Online learning platforms | 3.3K | 10.8% | 4 |
| Aug 2026 | Online learning platforms | 3.4K | 10.8% | 4 |
| Sep 2026 | Online learning platforms | — | — | — |

## How is LinkedIn Learning measured?

Brandwave collects information about searches that people make online using LinkedIn Learning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “linkedin com”
- “linkedin learning”
- “linkedin learning certificate”
- “linkedin learning cost”
- “linkedin learning nz”
- “linkedin learning online”
- “linkedin learning online courses”
- “linkedinlearning”
- “linkedinlearning courses”

## Which online learning platforms compete with LinkedIn Learning?

- [Khan Academy](/demand/nz/brands/khan-academy): Head-to-head: /demand/nz/compare/khan-academy-vs-linkedin-learning
- [Udemy](/demand/nz/brands/udemy): Head-to-head: /demand/nz/compare/linkedin-learning-vs-udemy
- [Coursera](/demand/nz/brands/coursera): Head-to-head: /demand/nz/compare/coursera-vs-linkedin-learning
- [edX](/demand/nz/brands/edx): Head-to-head: /demand/nz/compare/edx-vs-linkedin-learning
- [Skillshare](/demand/nz/brands/skillshare): Head-to-head: /demand/nz/compare/linkedin-learning-vs-skillshare
- [MasterClass](/demand/nz/brands/masterclass)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "LinkedIn Learning: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/linkedin-learning

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/linkedin-learning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.