---
title: "LinkedIn Ads: search popularity and Share of Search in New Zealand"
description: "LinkedIn Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/linkedin-ads"
publisher: "Brandwave"
---

# LinkedIn Ads: search popularity and Share of Search in New Zealand

LinkedIn Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LinkedIn Ads
- **Owned by**: Microsoft
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among advertising platforms**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Advertising platforms | 4 | 1.3% | 350 |

- [Advertising platforms](/demand/nz/categories/nz-advertising-platforms)

## How has branded search demand for LinkedIn Ads changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LinkedIn Ads in New Zealand held steady, from 340 to 350.
- Across the 11 months ending August 2026, LinkedIn Ads’ estimated Share of Search among advertising platforms in New Zealand held steady, from 1.6% to 1.3%.

## How did search popularity change for New Zealand advertising platforms in August 2026?

- In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%.
- In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%.
- In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Advertising platforms | 340 | 1.6% | 4 |
| Nov 2025 | Advertising platforms | 270 | 1.3% | 5 |
| Dec 2025 | Advertising platforms | 240 | 1.6% | 4 |
| Jan 2026 | Advertising platforms | 320 | 1.7% | 4 |
| Feb 2026 | Advertising platforms | 360 | 1.9% | 4 |
| Mar 2026 | Advertising platforms | 440 | 1.9% | 4 |
| Apr 2026 | Advertising platforms | 310 | 1.4% | 5 |
| May 2026 | Advertising platforms | 320 | 1.4% | 4 |
| Jun 2026 | Advertising platforms | 380 | 1.5% | 4 |
| Jul 2026 | Advertising platforms | 350 | 1.4% | 4 |
| Aug 2026 | Advertising platforms | 350 | 1.3% | 4 |
| Sep 2026 | Advertising platforms | — | — | — |

## How is LinkedIn Ads measured?

Brandwave collects information about searches that people make online using LinkedIn Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “business linkedin com”
- “linkedin ads”
- “linkedin ads library”
- “linkedin ads management”
- “linkedin ads nz”
- “linkedinads”

## Which advertising platforms compete with LinkedIn Ads?

- [Google Ads](/demand/nz/brands/google-ads): Head-to-head: /demand/nz/compare/google-ads-vs-linkedin-ads
- [Meta Ads](/demand/nz/brands/meta-ads): Head-to-head: /demand/nz/compare/linkedin-ads-vs-meta-ads
- [TikTok Ads](/demand/nz/brands/tiktok-ads): Head-to-head: /demand/nz/compare/linkedin-ads-vs-tiktok-ads
- [Microsoft Advertising](/demand/nz/brands/microsoft-advertising): Head-to-head: /demand/nz/compare/linkedin-ads-vs-microsoft-advertising

## Who owns LinkedIn Ads?

LinkedIn Ads is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

- [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns LinkedIn Ads?

LinkedIn Ads is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "LinkedIn Ads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/linkedin-ads

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/linkedin-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.