--- title: "Line 7: search popularity in New Zealand" description: "Line 7 makes wet weather clothing for farms and trades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/line-7" publisher: "Brandwave" --- # Line 7: search popularity in New Zealand Line 7 makes wet weather clothing for farms and trades. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Line 7 - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among farm clothing brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Farm clothing brands | 6 | 1.5% | 600 | | Life jacket brands | 4 | 0.74% | 10 | - [Farm clothing brands](/demand/nz/categories/nz-farm-clothing-brands) - [Life jacket brands](/demand/nz/categories/nz-life-jacket-brands) ## Top farm clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Line 7 was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Line 7 is the joint fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stoney Creek | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Kaiwaka | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Swanndri | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Swazi | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Betacraft | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Line 7 | 5th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about farm clothing brands - Asked ChatGPT "Which farm clothing brand should I buy in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Line 7 - Asked ChatGPT "What are the best farm clothing brands in New Zealand?": 1. Swanndri, 2. Stoney Creek, 3. Kaiwaka, 4. Betacraft - Asked ChatGPT "What's the best farm clothing brand in New Zealand for wet weather work?": 1. Stoney Creek, 2. Swazi, 3. Kaiwaka - Searched Google, AI Overview "farm clothing nz": 1. Kaiwaka, 2. Swazi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Line 7 changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Line 7 in New Zealand rose from 570 to 610. - Across the 12 months ending September 2026, Line 7’s share of searches among farm clothing brands in New Zealand held steady at 1.5%. - Across the 12 months ending September 2026, Line 7’s share of searches among life jacket brands in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.74% in September 2026. ## How did search popularity change for New Zealand farm clothing brands in September 2026? - In September 2026, Kaiwaka gained share of searches among farm clothing brands in New Zealand, from 18% to 22.7%. - In September 2026, Stoney Creek gained share of searches among farm clothing brands in New Zealand, from 21.8% to 23.9%. - In September 2026, Swanndri lost share of searches among farm clothing brands in New Zealand, from 45.5% to 40.3%. - In September 2026, Swazi lost share of searches among farm clothing brands in New Zealand, from 10.4% to 9.2%. - Estimated monthly branded searches for Betacraft in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## How did search popularity change for New Zealand life jacket brands in September 2026? - In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%. - In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%. - In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Farm clothing brands | 560 | 1.5% | 6 | | Nov 2025 | Farm clothing brands | 650 | 1.3% | 6 | | Dec 2025 | Farm clothing brands | 600 | 1.2% | 5 | | Jan 2026 | Farm clothing brands | 600 | 1.6% | 5 | | Feb 2026 | Farm clothing brands | 490 | 1.4% | 6 | | Mar 2026 | Farm clothing brands | 740 | 1.5% | 6 | | Apr 2026 | Farm clothing brands | 800 | 1.2% | 6 | | May 2026 | Farm clothing brands | 740 | 1.1% | 6 | | Jun 2026 | Farm clothing brands | 850 | 1.1% | 6 | | Jul 2026 | Farm clothing brands | 740 | 1.2% | 6 | | Aug 2026 | Farm clothing brands | 710 | 1.3% | 6 | | Sep 2026 | Farm clothing brands | 600 | 1.5% | 6 | | Oct 2025 | Life jacket brands | 10 | 0.81% | 4 | | Nov 2025 | Life jacket brands | 20 | 1.1% | 4 | | Dec 2025 | Life jacket brands | 30 | 1.4% | 4 | | Jan 2026 | Life jacket brands | 40 | 1.8% | 4 | | Feb 2026 | Life jacket brands | 10 | 0.75% | 4 | | Mar 2026 | Life jacket brands | 10 | 0.79% | 4 | | Apr 2026 | Life jacket brands | 10 | 0.84% | 4 | | May 2026 | Life jacket brands | 10 | 0.76% | 4 | | Jun 2026 | Life jacket brands | 10 | 1.1% | 4 | | Jul 2026 | Life jacket brands | 10 | 1.3% | 4 | | Aug 2026 | Life jacket brands | 10 | 1% | 4 | | Sep 2026 | Life jacket brands | 10 | 0.74% | 4 | ## How are Line 7’s branded searches counted? Brandwave collects information about searches that people make online using Line 7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “line 7” - “line 7 clothing” - “line 7 life jacket” ## Which farm clothing brands compete with Line 7? - [Swanndri](/demand/nz/brands/swanndri): Head-to-head: /demand/nz/compare/line-7-vs-swanndri - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/line-7-vs-stoney-creek - [Kaiwaka](/demand/nz/brands/kaiwaka): Head-to-head: /demand/nz/compare/kaiwaka-vs-line-7 - [Swazi](/demand/nz/brands/swazi): Head-to-head: /demand/nz/compare/line-7-vs-swazi - [Betacraft](/demand/nz/brands/betacraft): Head-to-head: /demand/nz/compare/betacraft-vs-line-7 ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Line 7: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/line-7 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/line-7. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.