---
title: "Lighting Direct: search popularity and Share of Search in New Zealand"
description: "Lighting Direct sells lighting in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lighting-direct"
publisher: "Brandwave"
---

# Lighting Direct: search popularity and Share of Search in New Zealand

Lighting Direct sells lighting in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lighting Direct
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lighting retailers**: 51.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lighting retailers | 1 | 51.5% | 24.8K |

- [Lighting retailers](/demand/nz/categories/nz-lighting-retailers)

## How has branded search demand for Lighting Direct changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lighting Direct in New Zealand held steady, from 24.4K to 24.8K.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand increased from 48.1% to 51.5%.
- Across the 11 months ending August 2026, Lighting Direct’s estimated Share of Search among lighting retailers in New Zealand peaked at 57.5% in November 2025 and was lowest at 48.1% in October 2025.

## How did search popularity change for New Zealand lighting retailers in August 2026?

- In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
- In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
- Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lighting retailers | 24.4K | 48.1% | 1 |
| Nov 2025 | Lighting retailers | 29.9K | 57.5% | 1 |
| Dec 2025 | Lighting retailers | 20.4K | 53.5% | 1 |
| Jan 2026 | Lighting retailers | 24.6K | 53.7% | 1 |
| Feb 2026 | Lighting retailers | 20.4K | 52.1% | 1 |
| Mar 2026 | Lighting retailers | 24.4K | 52% | 1 |
| Apr 2026 | Lighting retailers | 24.3K | 48.3% | 1 |
| May 2026 | Lighting retailers | 28.8K | 52.3% | 1 |
| Jun 2026 | Lighting retailers | 29.2K | 55.7% | 1 |
| Jul 2026 | Lighting retailers | 24.2K | 51.2% | 1 |
| Aug 2026 | Lighting retailers | 24.8K | 51.5% | 1 |
| Sep 2026 | Lighting retailers | — | — | — |

## How is Lighting Direct measured?

Brandwave collects information about searches that people make online using Lighting Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lamp shades lighting direct”
- “lighting direct bedside lamps”
- “lighting direct ceiling fans”
- “lighting direct chandelier”
- “lighting direct floor lamps”
- “lighting direct lamps”
- “lighting direct lunn ave”
- “lighting direct moorhouse”
- “lighting direct near me”
- “lighting direct newmarket”
- “lighting direct northwood”
- “lighting direct nz”
- “lighting direct online”
- “lighting direct pendant”
- “lighting direct sale”
- “lighting direct stores”
- “lighting direct table lamps”
- “lighting direct wall lights”
- “lightingdirect”
- “lightingdirect co nz”
- “lightingdirect nz”
- “outdoor lighting direct”

## Which lighting retailers compete with Lighting Direct?

- [Lighting Plus](/demand/nz/brands/lighting-plus): Head-to-head: /demand/nz/compare/lighting-direct-vs-lighting-plus
- [ECC Lighting](/demand/nz/brands/ecc-lighting): Head-to-head: /demand/nz/compare/ecc-lighting-vs-lighting-direct
- [The Lighting Centre](/demand/nz/brands/the-lighting-centre): Head-to-head: /demand/nz/compare/lighting-direct-vs-the-lighting-centre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lighting Direct: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lighting-direct

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lighting-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.