--- title: "Liforme: search popularity in New Zealand" description: "Liforme makes yoga mats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/liforme" publisher: "Brandwave" --- # Liforme: search popularity in New Zealand Liforme makes yoga mats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Liforme - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among yoga mat brands**: 8.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Yoga mat brands | 6 | 8.8% | 60 | - [Yoga mat brands](/demand/nz/categories/nz-yoga-mat-brands) ## Top yoga mat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liforme was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liforme is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Manduka | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Liforme | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JadeYoga | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Valka Yoga | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | The Mat Collective | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BAHE | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaiam | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about yoga mat brands - Asked ChatGPT "Which yoga mat brand should I buy in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. BAHE - Asked ChatGPT "What are the best yoga mat brands in New Zealand?": 1. Manduka, 2. Liforme, 3. JadeYoga, 4. The Mat Collective, 5. Valka Yoga, 6. BAHE, 7. Gaiam - Asked ChatGPT "What's the best yoga mat brand in New Zealand for home practice?": 1. Manduka, 2. Liforme, 3. JadeYoga - Searched Google, AI Overview "best yoga mat": 1. Manduka - Searched Google, AI Overview "thick yoga mat": 1. Valka Yoga, 2. The Mat Collective Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Liforme changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Liforme in New Zealand fell from 70 to 60. - Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand decreased from 11.9% to 8.8%. - Across the 12 months ending September 2026, Liforme’s share of searches among yoga mat brands in New Zealand peaked at 16% in March 2026 and was lowest at 5.2% in June 2026. - Across the 12 months ending September 2026, Liforme fell from 3rd to 6th among yoga mat brands in New Zealand. ## How did search popularity change for New Zealand yoga mat brands in September 2026? - In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches. - In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%. - In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%. - In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%. - In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%. - JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoga mat brands | 70 | 11.9% | 3 | | Nov 2025 | Yoga mat brands | 140 | 14.9% | 3 | | Dec 2025 | Yoga mat brands | 100 | 11.9% | 4 | | Jan 2026 | Yoga mat brands | 80 | 8.1% | 5 | | Feb 2026 | Yoga mat brands | 80 | 7.3% | 3 | | Mar 2026 | Yoga mat brands | 190 | 16% | 3 | | Apr 2026 | Yoga mat brands | 100 | 9% | 3 | | May 2026 | Yoga mat brands | 80 | 6.9% | 3 | | Jun 2026 | Yoga mat brands | 100 | 5.2% | 3 | | Jul 2026 | Yoga mat brands | 80 | 10.3% | 3 | | Aug 2026 | Yoga mat brands | 90 | 12% | 4 | | Sep 2026 | Yoga mat brands | 60 | 8.8% | 6 | ## How are Liforme’s branded searches counted? Brandwave collects information about searches that people make online using Liforme’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “liforme” - “liforme yoga mat” ## Which yoga mat brands compete with Liforme? - [Gaiam](/demand/nz/brands/gaiam) - [Manduka](/demand/nz/brands/manduka): Head-to-head: /demand/nz/compare/liforme-vs-manduka - [BAHE](/demand/nz/brands/bahe): Head-to-head: /demand/nz/compare/bahe-vs-liforme - [The Mat Collective](/demand/nz/brands/the-mat-collective): Head-to-head: /demand/nz/compare/liforme-vs-the-mat-collective - [Valka Yoga](/demand/nz/brands/valka-yoga): Head-to-head: /demand/nz/compare/liforme-vs-valka-yoga - [JadeYoga](/demand/nz/brands/jadeyoga): Head-to-head: /demand/nz/compare/jadeyoga-vs-liforme ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Liforme: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/liforme This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/liforme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.