---
title: "Lifetime: search popularity and Share of Search in New Zealand"
description: "Lifetime provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lifetime"
publisher: "Brandwave"
---

# Lifetime: search popularity and Share of Search in New Zealand

Lifetime provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lifetime
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among timaru mortgage advisers**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Timaru mortgage advisers | 3 | 2.4% | 190 |

- [Timaru mortgage advisers](/demand/nz/categories/nz-timaru-mortgage-advisers)

## How has branded search demand for Lifetime changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lifetime in New Zealand rose from 100 to 190.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand increased from 1.1% to 2.4%.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among timaru mortgage advisers in New Zealand peaked at 2.4% in April 2026 and was lowest at 0.98% in November 2025.
- Across the 11 months ending August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

## How did search popularity change for New Zealand timaru mortgage advisers in August 2026?

- In August 2026, Mike Pero gained estimated Share of Search among timaru mortgage advisers in New Zealand, from 13.7% to 16.9%.
- In August 2026, NZHL lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 81.8% to 79%.
- In August 2026, Mortgage Express lost estimated Share of Search among timaru mortgage advisers in New Zealand, from 2.4% to 1.7%.
- In August 2026, Lifetime rose from 4th to 3rd among timaru mortgage advisers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Timaru mortgage advisers | 100 | 1.1% | 4 |
| Nov 2025 | Timaru mortgage advisers | 90 | 0.98% | 4 |
| Dec 2025 | Timaru mortgage advisers | 150 | 2.2% | 3 |
| Jan 2026 | Timaru mortgage advisers | 180 | 2.1% | 4 |
| Feb 2026 | Timaru mortgage advisers | 160 | 1.7% | 4 |
| Mar 2026 | Timaru mortgage advisers | 180 | 2% | 4 |
| Apr 2026 | Timaru mortgage advisers | 170 | 2.4% | 4 |
| May 2026 | Timaru mortgage advisers | 160 | 1.9% | 4 |
| Jun 2026 | Timaru mortgage advisers | 130 | 1.8% | 4 |
| Jul 2026 | Timaru mortgage advisers | 160 | 2% | 4 |
| Aug 2026 | Timaru mortgage advisers | 190 | 2.4% | 3 |
| Sep 2026 | Timaru mortgage advisers | — | — | — |

## How is Lifetime measured?

Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lifetime financial”
- “lifetime financial advisers”
- “lifetime mortgage”
- “lifetime nz”
- “lifetime.co.nz”

## Which timaru mortgage advisers compete with Lifetime?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/lifetime-vs-nzhl
- [Mike Pero](/demand/nz/brands/mike-pero): Head-to-head: /demand/nz/compare/lifetime-vs-mike-pero
- [Mortgage Express](/demand/nz/brands/mortgage-express): Head-to-head: /demand/nz/compare/lifetime-vs-mortgage-express

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lifetime: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lifetime

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lifetime. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.