--- title: "How popular is LifeCovered? Searches and AI answers in New Zealand" description: "LifeCovered is an insurance adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lifecovered" publisher: "Brandwave" --- # How popular is LifeCovered? Searches and AI answers in New Zealand LifeCovered is an insurance adviser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LifeCovered - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Hamilton insurance brokers**: 3.1% ## Where does LifeCovered compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton insurance brokers | 6 | 3.1% | 10 | - [Hamilton insurance brokers](/demand/nz/locations/hamilton/insurance-brokers) ## Top Hamilton insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions, LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. LifeCovered is the joint fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Rothbury Insurance Brokers | 1st | 3 of 3 | 3 of 3 | | Gallagher Insurance | 2nd | 3 of 3 | 3 of 3 | | Frank Risk Management | 3rd | 2 of 3 | 2 of 3 | | Greenlight Insurance Brokers | 4th | 1 of 3 | 1 of 3 | | LifeCovered | 4th | 2 of 3 | 2 of 3 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Greenlight Insurance Brokers, 4. LifeCovered - Asked ChatGPT "What are the best insurance brokers in Hamilton, New Zealand?": 1. Rothbury Insurance Brokers, 2. Frank Risk Management, 3. Gallagher Insurance, 4. LifeCovered - Asked ChatGPT "What's the best insurance broker in Hamilton, New Zealand for business cover?": 1. Rothbury Insurance Brokers, 2. Gallagher Insurance, 3. Frank Risk Management Not named in any answer: ICIB BROKERWEB. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for LifeCovered changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for LifeCovered in New Zealand fell from 40 to 10. - Across the 12 months ending October 2026, LifeCovered’s share of searches among Hamilton insurance brokers in New Zealand peaked at 3.8% in December 2025 and was lowest at 0% in March 2026. ## How did search popularity change for New Zealand Hamilton insurance brokers in October 2026? - In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches. - In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%. - In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%. - In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%. - In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hamilton insurance brokers | 10 | 3% | 6 | | Dec 2025 | Hamilton insurance brokers | 10 | 3.8% | 6 | | Jan 2026 | Hamilton insurance brokers | 10 | 3.1% | 6 | | Feb 2026 | Hamilton insurance brokers | 10 | 3.1% | 6 | | Mar 2026 | Hamilton insurance brokers | 0 | 0% | 6 | | Apr 2026 | Hamilton insurance brokers | 0 | 0% | 6 | | May 2026 | Hamilton insurance brokers | 10 | 3.4% | 6 | | Jun 2026 | Hamilton insurance brokers | 10 | 3.6% | 6 | | Jul 2026 | Hamilton insurance brokers | 10 | 3.2% | 6 | | Aug 2026 | Hamilton insurance brokers | 10 | 3% | 6 | | Sep 2026 | Hamilton insurance brokers | 10 | 2.8% | 6 | | Oct 2026 | Hamilton insurance brokers | 10 | 3.1% | 6 | ## How are LifeCovered’s branded searches counted? Brandwave collects information about searches that people make online using LifeCovered’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lifecovered” ## Which Hamilton insurance brokers compete with LifeCovered? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-lifecovered - [Frank Risk Management](/demand/nz/brands/frank-risk-management): Head-to-head: /demand/nz/compare/frank-risk-management-vs-lifecovered - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/icib-brokerweb-vs-lifecovered - [Rothbury Insurance Brokers](/demand/nz/brands/rothbury-insurance): Head-to-head: /demand/nz/compare/lifecovered-vs-rothbury-insurance - [Greenlight Insurance Brokers](/demand/nz/brands/greenlight-insurance-brokers): Head-to-head: /demand/nz/compare/greenlight-insurance-brokers-vs-lifecovered ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is LifeCovered? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/lifecovered This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lifecovered. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.