--- title: "Liebherr: search popularity in New Zealand" description: "Liebherr is an appliance maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/liebherr" publisher: "Brandwave" --- # Liebherr: search popularity in New Zealand Liebherr is an appliance maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Liebherr - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among undercounter fridge brands**: 2.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Undercounter fridge brands | 6 | 2.1% | 720 | - [Undercounter fridge brands](/demand/nz/categories/nz-undercounter-fridge-brands) ## Top undercounter fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Liebherr was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liebherr is the joint second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisher & Paykel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kenwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about undercounter fridge brands - Asked ChatGPT "Which undercounter fridge brand should I buy in New Zealand?": 1. Liebherr, 2. Haier, 3. Fisher & Paykel, 4. Bosch - Asked ChatGPT "What are the best undercounter fridge brands in New Zealand?": 1. Fisher & Paykel, 2. Bosch, 3. Liebherr, 4. Haier - Asked ChatGPT "What's the best undercounter fridge brand in New Zealand for small kitchen?": 1. Liebherr, 2. Fisher & Paykel, 3. Bosch, 4. Haier - Searched Google, AI Overview "small fridge nz": 1. Haier - Searched Google, AI Overview "best fridge brand": 1. Bosch, 2. Fisher & Paykel Not named in any answer: KitchenAid and Kenwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Liebherr changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Liebherr in New Zealand rose from 590 to 720. - Across the 12 months ending September 2026, Liebherr’s share of searches among undercounter fridge brands in New Zealand held steady, from 1.7% to 2.1%. ## How did search popularity change for New Zealand undercounter fridge brands in September 2026? - In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%. - In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%. - In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%. - In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%. - In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%. - In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Undercounter fridge brands | 590 | 1.7% | 6 | | Nov 2025 | Undercounter fridge brands | 590 | 1.3% | 6 | | Dec 2025 | Undercounter fridge brands | 480 | 1.1% | 6 | | Jan 2026 | Undercounter fridge brands | 590 | 1.6% | 6 | | Feb 2026 | Undercounter fridge brands | 590 | 1.7% | 6 | | Mar 2026 | Undercounter fridge brands | 590 | 1.5% | 6 | | Apr 2026 | Undercounter fridge brands | 590 | 1.7% | 6 | | May 2026 | Undercounter fridge brands | 480 | 1.2% | 6 | | Jun 2026 | Undercounter fridge brands | 480 | 1.2% | 6 | | Jul 2026 | Undercounter fridge brands | 480 | 1.1% | 6 | | Aug 2026 | Undercounter fridge brands | 480 | 1.2% | 6 | | Sep 2026 | Undercounter fridge brands | 720 | 2.1% | 6 | ## How are Liebherr’s branded searches counted? Brandwave collects information about searches that people make online using Liebherr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “liebherr” ## Which undercounter fridge brands compete with Liebherr? - [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel): Head-to-head: /demand/nz/compare/fisher-and-paykel-vs-liebherr - [KitchenAid](/demand/nz/brands/kitchenaid): Head-to-head: /demand/nz/compare/kitchenaid-vs-liebherr - [Kenwood](/demand/nz/brands/kenwood): Head-to-head: /demand/nz/compare/kenwood-vs-liebherr - [Haier](/demand/nz/brands/haier): Head-to-head: /demand/nz/compare/haier-vs-liebherr - [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-liebherr ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Liebherr: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/liebherr This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/liebherr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.