--- title: "Lie-Nielsen: search popularity in New Zealand" description: "Lie-Nielsen makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lie-nielsen" publisher: "Brandwave" --- # Lie-Nielsen: search popularity in New Zealand Lie-Nielsen makes hand planes and woodworking tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Lie-Nielsen - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hand planer brands**: 0.25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand planer brands | 5 | 0.25% | 50 | - [Hand planer brands](/demand/nz/categories/nz-hand-planer-brands) ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lie-Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lie-Nielsen is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen - Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley - Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas - Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Lie-Nielsen changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Lie-Nielsen in New Zealand fell from 70 to 50. - Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among hand planer brands in New Zealand held steady, from 0.43% to 0.25%. ## How did search popularity change for New Zealand hand planer brands in September 2026? - In September 2026, Festool gained share of searches among hand planer brands in New Zealand, from 13.4% to 14.7%. - In September 2026, Ryobi lost share of searches among hand planer brands in New Zealand, from 41.2% to 40.3%. - Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026. - Estimated monthly branded searches for Lie-Nielsen in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand planer brands | 70 | 0.43% | 5 | | Nov 2025 | Hand planer brands | 70 | 0.36% | 5 | | Dec 2025 | Hand planer brands | 70 | 0.36% | 5 | | Jan 2026 | Hand planer brands | 90 | 0.53% | 5 | | Feb 2026 | Hand planer brands | 70 | 0.44% | 5 | | Mar 2026 | Hand planer brands | 50 | 0.28% | 5 | | Apr 2026 | Hand planer brands | 70 | 0.44% | 5 | | May 2026 | Hand planer brands | 50 | 0.33% | 5 | | Jun 2026 | Hand planer brands | 90 | 0.57% | 5 | | Jul 2026 | Hand planer brands | 90 | 0.58% | 5 | | Aug 2026 | Hand planer brands | 70 | 0.42% | 5 | | Sep 2026 | Hand planer brands | 50 | 0.25% | 5 | ## How are Lie-Nielsen’s branded searches counted? Brandwave collects information about searches that people make online using Lie-Nielsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lie nielsen” ## Which hand planer brands compete with Lie-Nielsen? - [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/lie-nielsen-vs-makita - [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/lie-nielsen-vs-ryobi - [Festool](/demand/nz/brands/festool): Head-to-head: /demand/nz/compare/festool-vs-lie-nielsen - [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/lie-nielsen-vs-stanley-tools - [Veritas](/demand/nz/brands/veritas-tools): Head-to-head: /demand/nz/compare/lie-nielsen-vs-veritas-tools ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Lie-Nielsen: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/lie-nielsen This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lie-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.