---
title: "Lichess: search popularity and Share of Search in New Zealand"
description: "Lichess is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lichess"
publisher: "Brandwave"
---

# Lichess: search popularity and Share of Search in New Zealand

Lichess is an online chess site used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Lichess
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among online chess sites**: 37.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Online chess sites | 2 | 37.4% | 10.8K |

- [Online chess sites](/demand/nz/categories/nz-online-chess-sites)

## How has branded search demand for Lichess changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Lichess in New Zealand held steady at 10.8K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand decreased from 58.1% to 37.4%.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand peaked at 58.1% in October 2025 and was lowest at 34.4% in May 2026.
- Across the 11 months ending August 2026, Lichess fell from 1st to 2nd among online chess sites in New Zealand.

## How did search popularity change for New Zealand online chess sites in August 2026?

- In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
- In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
- Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Online chess sites | 10.8K | 58.1% | 1 |
| Nov 2025 | Online chess sites | 10.7K | 55.7% | 1 |
| Dec 2025 | Online chess sites | 10.7K | 53.5% | 1 |
| Jan 2026 | Online chess sites | 10.9K | 53.7% | 1 |
| Feb 2026 | Online chess sites | 10.9K | 50.5% | 1 |
| Mar 2026 | Online chess sites | 10.7K | 40.3% | 2 |
| Apr 2026 | Online chess sites | 10.7K | 41.6% | 2 |
| May 2026 | Online chess sites | 13.1K | 34.4% | 2 |
| Jun 2026 | Online chess sites | 13.1K | 34.4% | 2 |
| Jul 2026 | Online chess sites | 10.8K | 37.6% | 2 |
| Aug 2026 | Online chess sites | 10.8K | 37.4% | 2 |
| Sep 2026 | Online chess sites | — | — | — |

## How is Lichess measured?

Brandwave collects information about searches that people make online using Lichess’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “en lichess”
- “lichess”
- “lichess 0rg”
- “lichess apps”
- “lichess chess online”
- “lichess free online chess”
- “lichess online”
- “lichess org chess”

## Which online chess sites compete with Lichess?

- [Chess.com](/demand/nz/brands/chess-com): Head-to-head: /demand/nz/compare/chess-com-vs-lichess
- [ChessKid](/demand/nz/brands/chesskid): Head-to-head: /demand/nz/compare/chesskid-vs-lichess
- [Chessable](/demand/nz/brands/chessable): Head-to-head: /demand/nz/compare/chessable-vs-lichess

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Lichess: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lichess

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lichess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.