--- title: "LIC: search popularity and Share of Search in New Zealand" description: "LIC is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/lic" publisher: "Brandwave" --- # LIC: search popularity and Share of Search in New Zealand LIC is an agricultural co-operative in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: LIC - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among agricultural co-operatives**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Agricultural co-operatives | 5 | 4.9% | 2.2K | | Livestock genetics providers | 1 | 83.9% | 2.2K | - [Agricultural co-operatives](/demand/nz/categories/nz-agricultural-cooperatives) - [Livestock genetics providers](/demand/nz/categories/nz-livestock-genetics-providers) ## How has branded search demand for LIC changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for LIC in New Zealand fell from 2.4K to 2.2K. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand increased from 4.1% to 4.9%. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among agricultural co-operatives in New Zealand peaked at 7% in February 2026 and was lowest at 4.1% in October 2025. - Across the 11 months ending August 2026, LIC rose from 6th to 5th among agricultural co-operatives in New Zealand. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand increased from 80.2% to 83.9%. - Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand peaked at 83.9% in August 2026 and was lowest at 73.4% in March 2026. ## How did search popularity change for New Zealand agricultural co-operatives in August 2026? - In August 2026, Ravensdown overtook Silver Fern Farms to rank 2nd among agricultural co-operatives in New Zealand, at 18%. - In August 2026, Ballance Agri-Nutrients overtook Silver Fern Farms to rank 3rd among agricultural co-operatives in New Zealand, at 15.8%. - In August 2026, Fonterra lost estimated Share of Search among agricultural co-operatives in New Zealand, from 51.8% to 46.3%. - In August 2026, Alliance Group lost estimated Share of Search among agricultural co-operatives in New Zealand, from 4.2% to 3%. - In August 2026, Silver Fern Farms lost estimated Share of Search among agricultural co-operatives in New Zealand, from 13% to 11.9%. - In August 2026, LIC lost estimated Share of Search among agricultural co-operatives in New Zealand, from 5.5% to 4.9%. ## How did search popularity change for New Zealand livestock genetics providers in August 2026? - In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%. - In August 2026, Semex lost estimated Share of Search among livestock genetics providers in New Zealand, from 6.7% to 5.6%. - Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026. - Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Agricultural co-operatives | 2.4K | 4.1% | 6 | | Nov 2025 | Agricultural co-operatives | 2.2K | 4.4% | 6 | | Dec 2025 | Agricultural co-operatives | 1.8K | 4.7% | 6 | | Jan 2026 | Agricultural co-operatives | 2.4K | 6.5% | 6 | | Feb 2026 | Agricultural co-operatives | 2.9K | 7% | 5 | | Mar 2026 | Agricultural co-operatives | 2.2K | 4.3% | 6 | | Apr 2026 | Agricultural co-operatives | 2.2K | 5.4% | 5 | | May 2026 | Agricultural co-operatives | 2.2K | 5.4% | 5 | | Jun 2026 | Agricultural co-operatives | 2.3K | 5.6% | 5 | | Jul 2026 | Agricultural co-operatives | 2.2K | 5.5% | 5 | | Aug 2026 | Agricultural co-operatives | 2.2K | 4.9% | 5 | | Sep 2026 | Agricultural co-operatives | — | — | — | | Oct 2025 | Livestock genetics providers | 2.4K | 80.2% | 1 | | Nov 2025 | Livestock genetics providers | 2.2K | 79.9% | 1 | | Dec 2025 | Livestock genetics providers | 1.8K | 80.3% | 1 | | Jan 2026 | Livestock genetics providers | 2.4K | 83.9% | 1 | | Feb 2026 | Livestock genetics providers | 2.9K | 77% | 1 | | Mar 2026 | Livestock genetics providers | 2.2K | 73.4% | 1 | | Apr 2026 | Livestock genetics providers | 2.2K | 79.6% | 1 | | May 2026 | Livestock genetics providers | 2.2K | 78.8% | 1 | | Jun 2026 | Livestock genetics providers | 2.3K | 79.9% | 1 | | Jul 2026 | Livestock genetics providers | 2.2K | 82.8% | 1 | | Aug 2026 | Livestock genetics providers | 2.2K | 83.9% | 1 | | Sep 2026 | Livestock genetics providers | — | — | — | ## How is LIC measured? Brandwave collects information about searches that people make online using LIC’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “lic bulls” - “lic co nz” - “lic dairy” - “lic genetics” - “lic livestock” - “lic nz” - “livestock improvement corporation” ## Which agricultural co-operatives compete with LIC? - [Fonterra](/demand/nz/brands/fonterra): Head-to-head: /demand/nz/compare/fonterra-vs-lic - [Ravensdown](/demand/nz/brands/ravensdown): Head-to-head: /demand/nz/compare/lic-vs-ravensdown - [Ballance Agri-Nutrients](/demand/nz/brands/ballance-agri-nutrients): Head-to-head: /demand/nz/compare/ballance-agri-nutrients-vs-lic - [Silver Fern Farms](/demand/nz/brands/silver-fern-farms): Head-to-head: /demand/nz/compare/lic-vs-silver-fern-farms - [Alliance Group](/demand/nz/brands/alliance-group): Head-to-head: /demand/nz/compare/alliance-group-vs-lic ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "LIC: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lic This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.