---
title: "Libby: search popularity and Share of Search in New Zealand"
description: "Libby is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/libby"
publisher: "Brandwave"
---

# Libby: search popularity and Share of Search in New Zealand

Libby is an audiobook or ebook service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Libby
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among audiobook and ebook services**: 5.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Audiobook and ebook services | 4 | 5.8% | 4.2K |

- [Audiobook and ebook services](/demand/nz/categories/nz-audiobook-and-ebook-services)

## How has branded search demand for Libby changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Libby in New Zealand rose from 2.6K to 4.2K.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand increased from 3.7% to 5.8%.
- Across the 11 months ending August 2026, Libby’s estimated Share of Search among audiobook and ebook services in New Zealand peaked at 5.8% in August 2026 and was lowest at 2.9% in December 2025.

## How did search popularity change for New Zealand audiobook and ebook services in August 2026?

- In August 2026, Kobo gained estimated Share of Search among audiobook and ebook services in New Zealand, from 23.9% to 25.2%.
- In August 2026, Audible lost estimated Share of Search among audiobook and ebook services in New Zealand, from 17.9% to 17.2%.
- Estimated monthly branded searches for Libby in New Zealand rose 64.6% over 11 measured months, from 2.6K to 4.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Audiobook and ebook services | 2.6K | 3.7% | 4 |
| Nov 2025 | Audiobook and ebook services | 2.6K | 3% | 4 |
| Dec 2025 | Audiobook and ebook services | 2.7K | 2.9% | 4 |
| Jan 2026 | Audiobook and ebook services | 3.5K | 3.8% | 4 |
| Feb 2026 | Audiobook and ebook services | 3.1K | 4.7% | 4 |
| Mar 2026 | Audiobook and ebook services | 3.5K | 4.9% | 4 |
| Apr 2026 | Audiobook and ebook services | 3.5K | 4.5% | 4 |
| May 2026 | Audiobook and ebook services | 4.5K | 5.7% | 4 |
| Jun 2026 | Audiobook and ebook services | 4.5K | 5.7% | 4 |
| Jul 2026 | Audiobook and ebook services | 4.3K | 5.6% | 4 |
| Aug 2026 | Audiobook and ebook services | 4.2K | 5.8% | 4 |
| Sep 2026 | Audiobook and ebook services | — | — | — |

## How is Libby measured?

Brandwave collects information about searches that people make online using Libby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “download libby app”
- “libby app”
- “libby app audiobooks”
- “libby app for audiobooks”
- “libby app library”
- “libby audiobook app”
- “libby audiobooks”
- “libby book app”
- “libby ebooks”
- “libby library”
- “libby reading app”

## Which audiobook and ebook services compete with Libby?

- [Kindle](/demand/nz/brands/kindle): Head-to-head: /demand/nz/compare/kindle-vs-libby
- [Kobo](/demand/nz/brands/kobo): Head-to-head: /demand/nz/compare/kobo-vs-libby
- [Audible](/demand/nz/brands/audible): Head-to-head: /demand/nz/compare/audible-vs-libby
- [BorrowBox](/demand/nz/brands/borrowbox): Head-to-head: /demand/nz/compare/borrowbox-vs-libby
- [Storytel](/demand/nz/brands/storytel): Head-to-head: /demand/nz/compare/libby-vs-storytel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Libby: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/libby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/libby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.