--- title: "Li-Ning: search popularity in New Zealand" description: "Li-Ning makes badminton rackets and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/li-ning" publisher: "Brandwave" --- # Li-Ning: search popularity in New Zealand Li-Ning makes badminton rackets and gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Li-Ning - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among badminton brands**: 24.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Badminton brands | 3 | 24.7% | 1.1K | - [Badminton brands](/demand/nz/categories/nz-badminton-brands) ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Li-Ning appeared in all five answers. Li-Ning is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Li-Ning changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Li-Ning in New Zealand rose from 800 to 1.1K. - Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand increased from 20.5% to 24.7%. - Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand peaked at 55.5% in June 2026 and was lowest at 15.7% in January 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%. - In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%. - In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%. - In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%. - Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Badminton brands | 800 | 20.5% | 3 | | Nov 2025 | Badminton brands | 850 | 21.3% | 3 | | Dec 2025 | Badminton brands | 800 | 22.8% | 3 | | Jan 2026 | Badminton brands | 800 | 15.7% | 3 | | Feb 2026 | Badminton brands | 910 | 18.5% | 3 | | Mar 2026 | Badminton brands | 1K | 21.1% | 3 | | Apr 2026 | Badminton brands | 1.2K | 26% | 2 | | May 2026 | Badminton brands | 1.1K | 26.3% | 2 | | Jun 2026 | Badminton brands | 3.8K | 55.5% | 1 | | Jul 2026 | Badminton brands | 1.1K | 27.3% | 2 | | Aug 2026 | Badminton brands | 1.2K | 28% | 3 | | Sep 2026 | Badminton brands | 1.1K | 24.7% | 3 | ## How are Li-Ning’s branded searches counted? Brandwave collects information about searches that people make online using Li-Ning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “li-ning” - “li-ning badminton” ## Which badminton brands compete with Li-Ning? - [Yonex](/demand/nz/brands/yonex): Head-to-head: /demand/nz/compare/li-ning-vs-yonex - [Babolat](/demand/nz/brands/babolat): Head-to-head: /demand/nz/compare/babolat-vs-li-ning - [Victor](/demand/nz/brands/victor-badminton): Head-to-head: /demand/nz/compare/li-ning-vs-victor-badminton - [Ashaway](/demand/nz/brands/ashaway): Head-to-head: /demand/nz/compare/ashaway-vs-li-ning ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Li-Ning: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/li-ning This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/li-ning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.