---
title: "LG: search popularity and Share of Search in New Zealand"
description: "LG offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/lg"
publisher: "Brandwave"
---

# LG: search popularity and Share of Search in New Zealand

LG offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: LG
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among computer monitor brands**: 24.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Computer monitor brands | 2 | 24.2% | 12.8K |
| Fridge brands | 4 | 11.4% | 12.8K |
| Home appliance brands | 7 | 7.7% | 12.8K |
| TV brands | 4 | 11.5% | 12.8K |
| Washing machine brands | 5 | 10.7% | 12.8K |

- [Computer monitor brands](/demand/nz/categories/nz-monitor-brands)
- [Fridge brands](/demand/nz/categories/nz-fridge-brands)
- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [TV brands](/demand/nz/categories/nz-tv-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for LG changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for LG in New Zealand rose from 9.7K to 12.8K.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among computer monitor brands in New Zealand increased from 22.1% to 24.2%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among computer monitor brands in New Zealand peaked at 28.7% in March 2026 and was lowest at 21.6% in November 2025.
- Across the 11 months ending August 2026, LG rose from 3rd to 2nd among computer monitor brands in New Zealand.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand increased from 9.7% to 11.4%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among fridge brands in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.3% in November 2025.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand increased from 6.9% to 7.7%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.1% in March 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand increased from 10.1% to 11.5%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among TV brands in New Zealand peaked at 15.2% in March 2026 and was lowest at 8.4% in December 2025.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand increased from 9% to 10.7%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand peaked at 12.8% in March 2026 and was lowest at 8.7% in November 2025.

## How did search popularity change for New Zealand computer monitor brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among computer monitor brands in New Zealand, from 39% to 40.3%.
- In August 2026, ASUS gained estimated Share of Search among computer monitor brands in New Zealand, from 21.4% to 22.4%.
- In August 2026, LG lost estimated Share of Search among computer monitor brands in New Zealand, from 25.2% to 24.2%.
- In August 2026, AOC lost estimated Share of Search among computer monitor brands in New Zealand, from 4.8% to 4.1%.
- Estimated monthly branded searches for BenQ in New Zealand rose 16.2% over 11 measured months, from 370 to 430 in August 2026.
- Estimated monthly branded searches for Dell in New Zealand rose 10.6% over 11 measured months, from 3.9K to 4.3K in August 2026.

## How did search popularity change for New Zealand fridge brands in August 2026?

- In August 2026, Samsung gained estimated Share of Search among fridge brands in New Zealand, from 17.8% to 19%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among fridge brands in New Zealand, from 47.8% to 46.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.
- Estimated monthly branded searches for Westinghouse in New Zealand rose 10.1% over 11 measured months, from 6.3K to 7K in August 2026.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand TV brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
- In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
- In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
- In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Computer monitor brands | 9.7K | 22.1% | 3 |
| Nov 2025 | Computer monitor brands | 10.4K | 21.6% | 3 |
| Dec 2025 | Computer monitor brands | 9.8K | 21.9% | 3 |
| Jan 2026 | Computer monitor brands | 10.8K | 23% | 3 |
| Feb 2026 | Computer monitor brands | 11K | 25.1% | 3 |
| Mar 2026 | Computer monitor brands | 14.8K | 28.7% | 2 |
| Apr 2026 | Computer monitor brands | 12.3K | 25.8% | 2 |
| May 2026 | Computer monitor brands | 13.8K | 26.7% | 2 |
| Jun 2026 | Computer monitor brands | 14.6K | 26.6% | 2 |
| Jul 2026 | Computer monitor brands | 13.6K | 25.2% | 2 |
| Aug 2026 | Computer monitor brands | 12.8K | 24.2% | 2 |
| Sep 2026 | Computer monitor brands | — | — | — |
| Oct 2025 | Fridge brands | 9.7K | 9.7% | 4 |
| Nov 2025 | Fridge brands | 10.4K | 9.3% | 4 |
| Dec 2025 | Fridge brands | 9.8K | 9.9% | 4 |
| Jan 2026 | Fridge brands | 10.8K | 10.4% | 4 |
| Feb 2026 | Fridge brands | 11K | 11.7% | 4 |
| Mar 2026 | Fridge brands | 14.8K | 13.7% | 3 |
| Apr 2026 | Fridge brands | 12.3K | 11.5% | 4 |
| May 2026 | Fridge brands | 13.8K | 11.8% | 4 |
| Jun 2026 | Fridge brands | 14.6K | 12% | 3 |
| Jul 2026 | Fridge brands | 13.6K | 11.5% | 4 |
| Aug 2026 | Fridge brands | 12.8K | 11.4% | 4 |
| Sep 2026 | Fridge brands | — | — | — |
| Oct 2025 | Home appliance brands | 9.7K | 6.9% | 7 |
| Nov 2025 | Home appliance brands | 10.4K | 6.7% | 7 |
| Dec 2025 | Home appliance brands | 9.8K | 7.1% | 7 |
| Jan 2026 | Home appliance brands | 10.8K | 7.6% | 6 |
| Feb 2026 | Home appliance brands | 11K | 8.6% | 4 |
| Mar 2026 | Home appliance brands | 14.8K | 10.1% | 3 |
| Apr 2026 | Home appliance brands | 12.3K | 8.5% | 6 |
| May 2026 | Home appliance brands | 13.8K | 8.6% | 6 |
| Jun 2026 | Home appliance brands | 14.6K | 8.9% | 3 |
| Jul 2026 | Home appliance brands | 13.6K | 7.9% | 7 |
| Aug 2026 | Home appliance brands | 12.8K | 7.7% | 7 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | TV brands | 9.7K | 10.1% | 4 |
| Nov 2025 | TV brands | 10.4K | 8.8% | 4 |
| Dec 2025 | TV brands | 9.8K | 8.4% | 4 |
| Jan 2026 | TV brands | 10.8K | 10.8% | 4 |
| Feb 2026 | TV brands | 11K | 12.7% | 4 |
| Mar 2026 | TV brands | 14.8K | 15.2% | 3 |
| Apr 2026 | TV brands | 12.3K | 12% | 4 |
| May 2026 | TV brands | 13.8K | 12.5% | 4 |
| Jun 2026 | TV brands | 14.6K | 12.8% | 4 |
| Jul 2026 | TV brands | 13.6K | 12.2% | 4 |
| Aug 2026 | TV brands | 12.8K | 11.5% | 4 |
| Sep 2026 | TV brands | — | — | — |
| Oct 2025 | Washing machine brands | 9.7K | 9% | 5 |
| Nov 2025 | Washing machine brands | 10.4K | 8.7% | 5 |
| Dec 2025 | Washing machine brands | 9.8K | 9.3% | 5 |
| Jan 2026 | Washing machine brands | 10.8K | 9.8% | 5 |
| Feb 2026 | Washing machine brands | 11K | 10.9% | 4 |
| Mar 2026 | Washing machine brands | 14.8K | 12.8% | 3 |
| Apr 2026 | Washing machine brands | 12.3K | 10.8% | 5 |
| May 2026 | Washing machine brands | 13.8K | 10.9% | 5 |
| Jun 2026 | Washing machine brands | 14.6K | 11.2% | 3 |
| Jul 2026 | Washing machine brands | 13.6K | 10.5% | 5 |
| Aug 2026 | Washing machine brands | 12.8K | 10.7% | 5 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is LG measured?

Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “lg 10kg washing machine”
- “lg 24 inch monitor”
- “lg 32 inch monitor”
- “lg 34 inch ultrawide monitor”
- “lg 4k monitor”
- “lg 5k monitor”
- “lg 7 5 kg washing machine”
- “lg curved monitor”
- “lg direct drive washing machine”
- “lg dishwasher”
- “lg dryer”
- “lg dryer washer”
- “lg french door fridge”
- “lg fridge”
- “lg fridge freezer”
- “lg gaming monitor”
- “lg inverter direct drive washing machine”
- “lg monitor”
- “lg monitor 27 inch”
- “lg oled monitor”
- “lg oled tv”
- “lg oven”
- “lg stackable washer dryer”
- “lg thinq washing machine”
- “lg top load washing machine”
- “lg top loader”
- “lg tv”
- “lg ultrafine monitor”
- “lg ultragear”
- “lg ultragear 27”
- “lg ultragear gaming monitor”
- “lg ultragear monitor”
- “lg ultrawide monitor”
- “lg washing dryer combo”
- “lg washing machine”
- “lg washing machine 7kg”
- “lg washing machine 8kg”
- “lg washing machine 9 kg”
- “lg washing machine repairing”

## Which computer monitor brands compete with LG?

- [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/lg-vs-samsung
- [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-lg
- [Dell](/demand/nz/brands/dell): Head-to-head: /demand/nz/compare/dell-vs-lg
- [AOC](/demand/nz/brands/aoc): Head-to-head: /demand/nz/compare/aoc-vs-lg
- [BenQ](/demand/nz/brands/benq): Head-to-head: /demand/nz/compare/benq-vs-lg

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "LG: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/lg

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.